Motorcycle: Live Ride - Harley And Its Public
Date: Sunday, October 31 @ 14:31:33 UTC
Topic: Motorcycle, Motorcycles, Motor Cycle
Harley And Its Public
Harley-Davidson has a long and imaginative tradition of embracing the interests of its customers. As early as 1916, Juneau Avenue was producing its own magazine. The Enthusiast, to encourage pride of ownership and fellowship among Harley owners — and to do no harm to sales. Within three years, sales of the nickel magazine had reached 50,000. A trade equivalent. Dealer News, began in 1912 and a Spanish-language manual and catalogue,
Los Entusiastas Latinos, appeared briefly the following year. The Enthusiast carried tales of racing, travels and other daring Harley deeds.
In the dark days of the 1930s Depression, the Harley "medal system" was born in which bonuses were offered to owners generating a motorcycle sale. January 1951 brought the
Harley-Davidson Mileage Club which offered recognition for riding achievements. Harley riders could earn a pin badge and membership card for clocking up 25,000, 50,000 and
100,000 miles. By the end of 1954, no fewer than 73 Mileage Club members had logged 100,000 miles (160,930 kilometres).
The same concept of customer involvement — and a certain degree of desperation — lay behind the creation of the Harley Owners' Group (HOG). It was founded in 1983 (a year after Carl Wick's less phonetic HDOA — the
Harley-Davidson Owners' Association).
Today, HOG is run by its own vice president (Bill, son ofWillie G. Davidson). Under the factory's guidance and auspices, many Harley dealerships worldwide now inn HOG groups, arranging everything from hog roasts to ride-aways, dances and charity events.
With the creation of HOG it was no longer enough to sell a customer a motorcycle — dealers had to be able to offer the lifestyle to go with it. A shrewd and prescient move, it anticipated the way motorcycling was going before any other manufacturer really took note. HOG now boasts more than 450,000 members in over 1,000 local chapters world-wide and has its own website, www.hog.com. On almost any summer weekend, it offers a choice of half a dozen rallies in the United States - plus others as far flung as Tunis, Darwin or Argentina. Like the motorcycles themselves, it is often imitated but never equalled.
If this portrays the company as only interested in the bottom line, it is also true that many of Harley's employees - at every level -are also committed motorcyclists. Harley-Davidson is fiercely protective of its interests, but also seeks to understand its customers. As the official company policy statement suggests: "It's one thing to have people buy your products. It's another for them to tattoo your name on their bodies." Sentiments such as that have brought Harley-Davidson a very long way.
This article comes from Free Vin Check, Get Vehicle History Report, Free Car History, Used Car History, Auto History, Free Vehicle History, VIN Number Check, Car History, Lemon, Check
The URL for this story is: