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Muscle Cars: Chrysler Group President and CEO Tom LaSorda Says Dodge Challenger is a 'Go
Posted on Saturday, July 01 @ 11:16:04 CDT by Cars |
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Chrysler Group President and CEO Tom LaSorda Says Dodge Challenger is a 'Go'
Nearly 35 years later, Dodge Challenger returns as the ultimate modern
American muscle coupe
* Unprecedented public response to Challenger concept leads to 'green
light' decision for production * Chrysler Group COO Eric Ridenour says
concept-to-production success story highlights focus on speed-to-market
AUBURN HILLS, Mich., July 1 -- Chrysler Group
President and CEO Tom LaSorda today announced that Dodge Challenger will
return to production after a nearly 35-year hiatus. The all-new Dodge
Challenger will debut as a 2008 model in calendar-year 2008.
The announcement was made shortly before the Pepsi 400 NASCAR race at
Daytona International Speedway in Daytona Beach, Fla. Driving out with the
Dodge Challenger was Chrysler Group Chief Operating Officer Eric Ridenour.
"We haven't seen this kind of spontaneous, passionate response to a car
since we unveiled the Dodge Viper concept in 1989," said LaSorda. "But it's
easy to see what people like about the Dodge Challenger. It's bold,
powerful and capable. It's a modern take on one of the most iconic muscle
cars, and sets a new standard for pure 'pony car' performance."
The Dodge Challenger will feature the long hood, short deck, wide
stance and two-door coupe body style that distinguished the iconic
Challengers of the 1970s.
"We drew on the rich heritage of the Dodge Challenger, but with
contemporary forms and technologies," said Ridenour. "It's not just a re-
creation; it's a reinterpretation."
Dodge's "Pony Car" in the 1970s
The Dodge Challenger made its debut in the fall of 1969 as a 1970
model. While it shared the "E-body" platform with the Plymouth Barracuda,
Dodge Challenger's wheelbase was two inches longer, creating more interior
space.
The Dodge Challenger was originally offered as either a two-door
hardtop or convertible. And, befitting the brand's performance heritage,
the Dodge Challenger also went racing in its first year, competing most
notably in the Sports Car Club of America (SCCA) Trans-Am series and
National Hot Rod Association's Pro Stock class.
Although it was produced only from 1970 to 1974, the Dodge Challenger
earned a reputation as one of the most desirable of the original "pony
cars," with meticulously restored and rare examples today selling for
six-figure prices.
In its first year, Dodge Challenger was offered in a limited-edition
T/A model to meet homologation requirements for SCCA Trans-Am racing. In
1971, a Dodge Challenger paced the Indianapolis 500 race. New front-end
styling in 1972 featured a larger, "egg-crate" grille. In April 1974,
Challenger production ceased. Over a five-year span, approximately 188,600
Dodge Challengers were sold.
The Dodge Challenger is another chapter in Chrysler Group's long
history of bringing concepts quickly to production, including the Dodge
Viper, Plymouth Prowler, Chrysler PT Cruiser and Jeep(R) Compass.
"Our product development system allows us to quickly turn concepts into
high-quality production vehicles," said Ridenour. "We're justifiably proud
of our speed to market, and Dodge Challenger is the latest example of our
focus on getting gotta-have-it vehicles to our customers."
Dodge Brand
With 1.4 million vehicles sold globally in 2005, Dodge is the No. 5
nameplate in the U.S. automotive market. Overall, Dodge has a 7 percent
market share in the United States. In the minivan market, Dodge has a 22
percent market share; in the truck market, 16 percent; and 5 percent of the
car market.
This year, Dodge Caliber paved the way for international expansion of
the brand. Hot on the heels of Caliber are the all-new 2007 Dodge Nitro,
Caliber SRT4 and a D-segment vehicle.
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