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Cars: Johnson Electric Launches Motors for HVAC Valve Actuators
Johnson Electric Launches Motors for HVAC Valve Actuators
Industry's First Brushless Motor Product Line to Address Detente Torque
HONG KONG, March 8 -- Johnson Electric today announced the first of many new electronically commutated (EC) motors that are under development. This new brushless DC motor product line is designed for high efficiency, long life and precision detente torque performance in critical HVAC valve and damper control applications.
The HVAC valve motor product line comes in two versions, low detente torque and high detente torque in three packages, 24mm, 30mm and 38mm diameter. The low detente torque motors are for spring-return applications, while the high detente torque versions are for non-spring return applications. A key feature of this product line is highly stable detente torque over time, even in a high temperature and high humidity environment.
"This motor product line is designed to meet the highest requirements of the leading players in the building automation and HVAC industries," said Jim Dick, Johnson Electric's senior vice president of Strategic Marketing. "This motor family's detente torque reliability makes it perfect for safety critical applications," he added.
The product line will bear a new Johnson Electric symbol to indicate it is an Eco motion solution. The symbol on the green leaf is the Greek letter Eta, meaning efficiency, enclosed by a circle to represent motion.
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Posted by cars on Monday, March 15 @ 00:25:00 CDT (15 reads)
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Cars: PORSCHE Powers Lean Production With SAP
PORSCHE Powers Lean Production With SAP
WALLDORF, Germany, March 8 -- For the production of the new four-door Panamera and the Cayenne sports utility vehicle, Porsche has developed a new logistic concept at its plant in Leipzig, Germany, one of the world's most modern factories. Via exactly planned procedures incorporating all suppliers, parts are delivered just one hour before they are further processed on the production line, virtually eliminating the need for expensive storage areas.
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Posted by cars on Monday, March 15 @ 00:20:00 CDT (12 reads)
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Cars: Motor Trend Declares 'Buick is Back!'
Motor Trend Declares 'Buick is Back!'
Buick graces the cover of the premier automotive magazine for the first time in 28 years
DETROIT, March 8 -- For the first time in 28 years, Buick dominates the cover of Motor Trend magazine, along with a headline declaring "Buick is Back!" The April issue of the premier automotive publication features photos of the Buick LaCrosse, Regal Turbo and Regal GS Concept and touts the growing momentum behind Buick.
The April 2010 edition of the magazine includes two Buick features; a drive review of the new 2011 Regal called "International Rescue" and "Trading Places," a comparison of the 2010 LaCrosse and the 2010 Lexus ES350, in which LaCrosse emerges the winner. The Century T-Type was the last Buick to grace cover of Motor Trend in August of 1982. The April issue of Motor Trend is now available on newsstands.
"We are thrilled to be honored with the placement of Buick models on the cover of Motor Trend," said John Schwegman, U.S. marketing vice president, Buick GMC. "The declaration that 'Buick is Back' attests to the transformation of the Buick brand and the buzz building for the LaCrosse and Regal. It shows that we are introducing cars that merit the attention of auto enthusiasts, including the editors of Motor Trend."
In his review of the 2011 Regal, Motor Trend Editor-in-Chief Angus Mackenzie says the Regal "is the first Buick in history with internationally chic sheetmetal and sophisticated road manners to match," and that it "is truly likely to appeal to young, affluent, trend-setting import buyers."
Available in dealerships this spring, the Regal is the next chapter in Buick's transformation. The vehicle features a dynamic driving experience with a standard 2.4L Ecotec direct injected engine rated at an estimated 182 horsepower (136 kW). Also available later this year is the 2.0L Ecotec turbocharged and direct injected engine rated at an estimated 220 horsepower (164 kW). Customers will also experience many advanced personal technologies, making it a premium sport sedan without the premium price. Pricing for the Regal starts at $26,995.
The LaCrosse, a luxury sedan completely redesigned for 2010, continues to attract buyers to Buick and the 2010 model is selling three times faster than its predecessor. The car has been praised for its exterior styling and luxurious interior and features a suite of advanced personal technologies and safety features that rate among the best in the industry. In addition to two fuel-saving V-6 engines, a new fuel-efficient, direct inject Ecotec 2.4L four-cylinder engine will be available with the LaCrosse CX model this spring. LaCrosse will be the only sedan in its segment with an available four cylinder engine.
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Posted by cars on Monday, March 15 @ 00:15:00 CDT (11 reads)
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Cars: It's Time to Drive Detroit Again: The Best Minivans in the Industry Just Go
It's Time to Drive Detroit Again: The Best Minivans in the Industry Just Got Better - Chrysler Group LLC Offers Special California 'Minivan Pledge'
LOS ANGELES, March 8 --
-- Special California 'Minivan Pledge' program allows any California
resident who purchases a 2010 model year Chrysler Town & Country or
Dodge Grand Caravan minivan to drive the vehicle 'risk-free' for 60
days or receive $500 bonus cash
-- Minivan Pledge' gives owners the peace of mind to 'try us again'
Chrysler Group LLC's "Minivan Pledge" has expanded to any California resident purchasing a 2010 model year Chrysler Town & Country or Dodge Grand Caravan. The California "Minivan Pledge" allows any California resident purchasing a new 2010 model year Dodge Grand Caravan or Chrysler Town & Country minivan to return the vehicle, no questions asked, within 60 days if they aren't happy with the vehicle.
"The Dodge Grand Caravan and Chrysler Town & Country have been purchased by more customers than any other minivan, and we want to remind consumers why," said Fred Diaz, President and Chief Executive Officer-Ram Brand and Lead Executive for the Sales Organization, Chrysler Group LLC. "Roughly 67 percent of our minivan buyers are previous owners, and the Chrysler Town & Country has won the R.L. Polk Owner Loyalty award in the minivan category nine years in a row. That's a testimonial that is earned by building the best minivan year in and year out," Diaz said.
Effective today and valid until March 31, any California resident who purchases a 2010 Chrysler Town and Country or Dodge Grand Caravan qualifies for the California "Minivan Pledge." If a customer isn't completely happy with the purchase of their 2010 model year Dodge Grand Caravan or Chrysler Town & Country minivan, they can return the vehicle to the selling dealer, no questions asked, or the customer can choose $500 bonus cash in lieu of the 60-day "Minivan Pledge." Consumers should see their participating local Chrysler, Jeep®, Dodge and Ram Truck dealer for full program rules.
"Chrysler Group is confident we have the best minivans in the marketplace and are promising customers if they don't think their minivan is great, we will take it back," said Diaz. "Once a customer buys a Chrysler Town & Country or Dodge Grand Caravan minivan, they love it. The 'Minivan Pledge' gives consumers peace of mind to know they purchased the best minivan for their families."
A nicely equipped 2010 Dodge Grand Caravan SE has a starting U.S. manufacturer's suggested retail price (MSRP) of $23,995, including the $820 destination fee. The 2010 Chrysler Town & Country LX has a starting U.S. MSRP of $26,745, including the $820 destination fee.
Chrysler invented the modern minivan in 1984 and the first luxury minivan in 1989, and has sold more than 12 million minivans. Since 1984, Chrysler has introduced 65 minivan-first innovations - more than any other company - including: front-wheel drive, standard driver-side air bag, four-wheel anti-lock brakes, child safety locks on sliding doors, integrated child safety seat, the first electric minivan (EPIC in 1995), dual zone temperature control, driver-side sliding door (fourth door), first to offer Flexible Fuel Vehicle (1998), power liftgate, power sliding door obstacle detection system when opening and closing, three-zone temperature control system, Stow 'n Go® seating and storage system, six-speed transmission, dual DVD system that can play different media at the same time and rear back-up camera.
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Posted by cars on Monday, March 15 @ 00:10:00 CDT (12 reads)
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Car Racing: Nineteen Year Old Racing Sensation Dion von Moltke Roars Into Miami For Grand
Nineteen Year Old Racing Sensation Dion von Moltke Roars Into Miami For Grand Prix of Miami
Will be Driving Car #77 Dallara Daytona Prototype Sponsored By McDonalds/South African Airways/P1 Groupe
ALTAMONTE SPRINGS, Fla., March 5 -- Nineteen year old racing sensation, Dion von Moltke, is roaring into Miami for the Grand Prix of Miami, March 5-6, 2010 at the Homestead Miami Speedway. As the GRAND-AM Rolex Sports Car Series returns to Miami, all eyes will be on Dion as he returns to Doran Racing, driving with Memo Gidley. Dion will be driving the car #77, a Ford-powered Dallara Daytona Prototype that is being sponsored by McDonalds/South African Airways/P1 Groupe. This is a homecoming in many ways for Dion as Doran Racing gave him his Daytona Prototype start, and he currently lives in Miami attending college fulltime at Florida International University (FIU). P1 Groupe also provides driver management services for Dion, from sponsorships to marketing.
"I am really looking forward to returning to the team that gave me my debut in Daytona Prototypes, with the McDonalds South African Airways Doran Racing #77," said Dion von Moltke. "I really can't wait to kick things off at Homestead as it is my home race, and will have an even more fan support here pushing me on. Since Daytona I have never trained harder for a race. I am really looking forward to working with Memo and getting Doran Racing back to where it belongs, running up front!"
"South African Airways has been thrilled to be a part of Dion's quest to conquer Grand Am Racing," said Marc Cavaliere, Executive Vice President of North America for South African Airways. "As South Africa's national carrier, we take particular pride in supporting South Africans abroad, as they serve as ambassadors of our culture. Through Dion's hard work and dedication, he makes us proud to be South African. We look forward to seeing him race at Homestead."
Driving under the South African flag, Dion was born in Texas, and lived in Sydney and Los Angeles before moving to his current home in Coral Gables, Florida. Following a racing career with multiple championships in karting and open wheel racing, Dion competed in 2009 in both the Continental Tire Challenge Series and Rolex Sports Car Series. In seven rounds of the Continental Tire Challenge Series, he managed 3 wins and helped his co-driver, Mike Sweeney, to a top-10 in the season Driver Points Championship while turning many heads in the Rolex Series in both GT and DP classes. His goal is to conquer the GRAND-AM Rolex Sports Car Series in 2010. His story is even more remarkable as he balances professional racing with a full course load of studies at FIU, whilst also trying to spend as much time as he can manage in his beloved South Africa.
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Posted by cars on Monday, March 15 @ 00:05:00 CDT (13 reads)
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Cars: Saab Cars North America Announces Pricing on 2010 Model Year 9-3 Vehicles
Saab Cars North America Announces Pricing on 2010 Model Year 9-3 Vehicles
- Manufacturer's Suggested Retail Prices reduced on all 2010 model year 9-3 variants - 2010 model year vehicles to begin arriving in showrooms Mid-March
DETROIT, March 5-- Saab Cars North America today announced that manufacturer's suggested retail pricing will be reduced for all 2010 model year 9-3 vehicles. These are the first 2010 model year Saab vehicles produced for the US market and closely follow the recent acquisition of Saab Automobile AB by Spyker Cars NV.
An exciting line-up of model year 2010 vehicles will arrive during the next few weeks to dealer showrooms across the United States. The manufacturer's suggested retail price for every 2010 model year 9-3 variant has been reduced anywhere from 4 to 12 percent compared to model year 2009.
"This pricing action allows Saab to be in-line with the market and maintains accessibility of Saab's rich Swedish heritage, innovation and responsible performance for our many loyal owners, enthusiasts and potential new customers," said Mike Colleran, President and COO, Saab Cars North America.
Topping the list for 2010 is an all-new 9-3X premium cross-over model. Powered by Saab's 2.0 liter turbocharged engine and available with either a 6-speed manual or automatic transmission, the 9-3X offers sporty performance without the typical penalty of high fuel consumption. The EPA fuel economy figures for the 9-3X are 20 mpg city/29 mpg highway for the manual transmission and 17 mpg city/27 mpg highway for the automatic transmission. Add in the standard cross-wheel drive (XWD) with electronic limited slip differential (eLSD) and raised chassis, the 9-3X delivers an all-road driving experience you can take with you no matter where your road leads. The 9-3X starts at $37,800 MSRP. All MSRP pricing includes destination and freight charges.
The 9-3 Sport Sedan is available in two trim levels, 2.0T and Aero, and both can be specified with either front wheel drive or with Saab's Cross-Wheel Drive (XWD) system. Sport Sedan starting prices range from $29,725 MSRP for the 2.0T to $38,940 MSRP for the Aero model. Both cars offer a host of standard equipment with the Aero adding sport-focused features such as 17" alloy wheels, more aggressive front fascia, interior trim with two-tone leather seats, thicker sport steering wheel, a sport tuned chassis, and dual bright exhaust tailpipes. OnStar with Bluetooth hands-free phone connectivity is available on 2.0T models and comes standard on the Aero. A Bose six-CD audio system and XM Satellite Radio are also standard Aero content. Memory driver seat and rear park assist are available on Aero models in the optional Premium Package.
The 9-3 SportCombi offers a sedan-like driving experience with the added cargo carrying flexibility so many drivers desire. Standard equipment and available options on the front-wheel drive SportCombi are the same as the 9-3 Sport Sedan. SportCombi starting prices range from $31,155 MSRP for the 2.0T to $37,845 MSRP for the Aero model.
The stylish 9-3 Convertible model prices range from $40,815 MSRP for the 2.0T to $46,730 MSRP for the Aero. The convertible offers a special edition package with leather steering wheel, Xenon headlamps and XM Satellite Radio for $695.
Exciting new colors, including glacier silver metallic and arctic white, are available for all body styles.
"Saab Cars North America is committed to bringing customers options they need to enhance their active lifestyles by providing appealing design, sporty driving attributes, reliability and safety--all at an affordable price," said Colleran.
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Posted by cars on Monday, March 15 @ 00:00:00 CDT (12 reads)
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Cars: Ten Million Flex-Fuel Vehicles in Brazil a Milestone that Deserves Global Diss
Ten Million Flex-Fuel Vehicles in Brazil a Milestone that Deserves Global Dissemination by Automakers
SAO PAULO, March 5-- The announcement that Brazil's 10 millionth Flex-Fuel vehicle was built yesterday, made by the country's National Association of Vehicle Manufacturers (Anfavea), is a milestone for the industry and the country. It should encourage automakers to invest more in the global dissemination of what has been accomplished in Brazil, as well as in their countries of origin. This was the assessment of the Brazilian Sugarcane Industry Association (UNICA), which sees an abundance of good reasons to spread the word and embrace a truly "Made in Brazil" success story.
"We congratulate the auto industry in Brazil for its vision and the boldness shown when it chose to invest heavily in Flex technology, to the point that many of these industries do not even produce vehicles powered exclusively by gasoline any more. The next step is to take this technically proven and highly successful project to the rest of the world, since all major automakers in Brazil have a global presence," commented the president of UNICA, Marcos Jank.
Despite its indisputable success in Brazil, Flex-Fuel technology is not widely offered in other parts of the world, largely because of the lack of commitment to produce, use and distribute ethanol. Where there is in fact interest and ethanol production and use, there are barriers, especially tariffs, preventing the entry of the imported product.
Because of these protectionist barriers, Brazilian sugarcane ethanol, a more effective, less costly biofuel that's recognized for its ability to reduce emissions that cause global warming, has struggled to enter global markets competitively. UNICA sees that situation as ironic: while fossil fuels move freely around the world, renewables, capable of positively impacting climate change, are blocked, at a time when the world repeatedly declares it is concerned about climate change.
"We know this is not a simple or quick process, but the introduction of Flex-Fuel vehicles around the world is something that has to be considered, and it can only happen with decisive support from automakers. Without it, Brazil would not have accomplished such positive results and it will not be different in other countries. The role of the auto industry is crucial," said Jank.
UNICA's Technology and Emissions Consultant, Alfred Szwarc, sees no reason why automakers should not introduce their Flex-Fuel technology elsewhere in the world, and disseminate their success in Brazil at major global automotive industry events. "These vehicles and more information on them should be taken to automotive events of global importance, such as the Frankfurt, Detroit and Geneva auto shows. It is unfortunate that emphasis on Flex-Fuel technology is not even seen at the Brazilian Auto Show, where the success and market dominance of these vehicles should be a source of pride for the industry, the country and consumers," he said.
The president of UNICA noted that the organization, which follows and directly participates in discussions and initiatives involving the production and use of ethanol in various parts of the world, finds it surprising to note the lack of information about the existence, success and importance of Flex- Fuel cars in Brazil. "Automakers should present their incredible Brazilian success story to the world as a perfectly viable example for others to adopt. The cost of presenting this option to consumers is not high, and consumers will then be able to choose, where available, a renewable fuel of much lower environmental impact compared to any fossil fuel," said Jank.
He added that more Flex-Fuel vehicles introduced in more markets would help to encourage more production and availability of ethanol, as results in Brazil have shown for decades.
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Posted by cars on Saturday, March 13 @ 23:25:00 CST (14 reads)
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Cars: Ford Product Development Chief Honored with National Academy of Engineering Awar
Ford Product Development Chief Honored with National Academy of Engineering Award
DEARBORN, Mich., March 5 -- Ford's Group Vice President, Global Product Development, Derrick Kuzak, was officially selected as a recipient of the 2010 National Academy of Engineering (NAE) award, the highest honor and most prestigious award in the engineering community.
"Derrick is a precise, methodical engineer and a phenomenal product development leader," said Ford President and CEO Alan Mulally. "He has the unique ability to inspire and motivate his team to new heights of innovation and efficiency. Derrick has played a key role in our ONE Ford plan to quickly develop and deliver the products our customers want and value."
Kuzak has overall responsibility for all aspects of the company's product development globally. In this role, he leads a team responsible for efficient development and delivery of Ford's product portfolio around the world.
"I am humbled and honored to be included among such an outstanding group of engineers who have contributed so much to our lives and our profession," said Kuzak.
Appointed to his current global post in 2006, Kuzak previously served as vice president, North America Engineering, where he held responsibility for engineering signoff of all North American vehicles and had direct responsibility for key commodity and common-platform components.
From 2000 through 2005, Kuzak held key product development leadership positions for Ford of Europe, heading the design and engineering of vehicles that accounted for a major portion of the European light-vehicle market.
Born in 1951, Kuzak is a native of Detroit, Mich. He holds both B.S. and M.S. degrees in Electrical Engineering from the University of Detroit, where he was also awarded a doctorate in Systems Engineering. He joined Ford as a research engineer in 1978.
Other NAE honorees employed at Ford include Mulally - a recipient while still at Boeing - and Davor Hrovat of Ford's Research and Innovation Center.
Kuzak will be recognized in NAE ceremonies in Washington, D.C. in October.
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Posted by cars on Saturday, March 13 @ 23:20:00 CST (14 reads)
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Cars: Ford Fusion and Fusion Hybrid Continue Momentum in 2010; More Than 60 Percent of
Ford Fusion and Fusion Hybrid Continue Momentum in 2010; More Than 60 Percent of Buyers New to Ford
DEARBORN, Mich., March 5 -- -- Ford Fusion and Fusion Hybrid - America's most fuel-efficient midsize
sedan - are luring customers from other brands at a record pace with
consideration from import shoppers at an all-time high
-- Fusion sales to buyers new to Ford rose to 60 percent of total Fusion
sales in February, up from 54 percent in January and 49 percent in
2009; Fusion Hybrid sales to buyers new to Ford increased to 82
percent last month from 70 percent in January and 63 percent in 2009
-- Consumers want new features and smart technology, with half opting to
buy high series models - Fusion Hybrid, Sport and SEL
The 2010 Ford Fusion and Fusion Hybrid, fresh off a sales record and a string of awards in 2009, are attracting more buyers who are new to the Ford brand than ever before.
The Fusion, redesigned in 2009, saw "conquest sales," or sales to customers new to Ford, increase to 60 percent of total Fusion sales in February, up 6 percentage points from January and up 11 percentage points from the 2009 calendar year. The percentage of customers new to Ford purchasing the Fusion Hybrid reached 82 percent last month, up 12 points from January and 19 points from 2009.
Fusion competes in a segment long dominated by some of the best-selling cars in the market, including Honda Accord, Toyota Camry and Nissan Altima. Sales of the new Fusion Hybrid account for almost 20 percent of total Fusion retail sales and more than 60 percent of Fusion Hybrid sales have been to customers coming from import brands, including Honda, Nissan and Toyota.
Fusion's share of the midsize car segment in 2010 has increased to 12.2 percent, up 4.4 points from the 7.8 percent share in the first two months of 2009. Like it did in 2009, Fusion posted the largest share gain in the segment of any competitor.
Winning new buyers in the midsize segment is another indication that American car buyers value the craftsmanship and fuel economy offered across Ford's lineup.
"It's extraordinary that a car could set sales records and continue to excel in an environment where overall industry sales in the midsize segment are down 19 percent from a year ago," said Ken Czubay, Ford vice president of Marketing and Sales and Service.
Since the introduction of the redesigned Fusion in March 2009, the car has set monthly sales records for the nameplate in every month but one. In 2009, sales increased 22 percent to a record 180,671. Over the course of the year, Fusion's share of the midsize car market increased from 7.0 percent in 2008 to 10.5 percent in 2009. The gain - 3.5 points - was the largest gain for any car in the segment.
Over the first two months of 2010, momentum continued after the Fusion Hybrid, with industry-leading fuel economy, won key awards - including being named North American Car of the Year and winning the MOTOR TREND Car of the Year award.
Ford plans to build on its success in the car market with the upcoming launch of the Fiesta and Focus in the coming 12 months. Both vehicles, offering unmatched features and technology in their segments, are expected to follow Fusion in luring buyers from competing brands.
"This is very encouraging for our upcoming product introductions, because Fusion is the standard bearer for Ford's product strategy, delivering best-in-class quality, fuel efficiency, safety and smart technology, which of course all adds up to a terrific value proposition for our customers," said Czubay. "These are the drivers of our share and revenue improvements."
The 2010 Fusion Hybrid is the most fuel-efficient sedan in America. Fusion offers more power, class-exclusive technologies, such as Blind Spot Information System (BLIS®) and Ford SYNC®, and more total passenger and luggage capacity than the Toyota Camry.
According to Fusion Marketing Manager Jonathan Richards, the diversity of the 2010 Fusion lineup is drawing a growing number of customers to the brand.
"There is no reason for customers shopping for a midsize sedan to look beyond the Fusion, because the lineup offers something for everyone - a Hybrid model, a Sport version and a new selection of gas-powered engines paired with a six-speed transmission," Richards said.
"Fusion Hybrid, Sport and SEL models account for 50 percent of sales," said Richards. "Data also show that customers are embracing technology offerings such as voice-activated navigation, SYNC and Sony® Audio."
The Fusion Hybrid delivers an EPA estimated 41 mpg rating in the city and 36 mpg on the highway, topping the Toyota Camry hybrid by 8 mpg in the city and 2 mpg on the highway. It also offers innovative new technology - SmartGauge(TM) with EcoGuide - that coaches hybrid drivers to maximize fuel efficiency.
According to early 2010 survey data obtained in the 2009 U.S. Global Quality Research System (GQRS), the 2010 Fusion Hybrid has the highest customer satisfaction ratings of any Ford vehicle ever. The survey was conducted for Ford Motor Company by RDA Group of Bloomfield Hills, Mich.
Awards and accolades for the 2010 Ford Fusion Hybrid include:
-- 2010 North American Car of the Year
-- MOTOR TREND Car of the Year Award
-- One of CAR and DRIVER Magazine's "10Best" Cars for 2010
-- One of AUTOMOBILE Magazine's 2010 All-Stars
-- 2009 "Top Safety Pick" rating from the Insurance Institute for Highway
Safety
-- 2009 Ward's Interior of the Year Special Achievement Award for Best
Graphic Display for SmartGauge with EcoGuide digital instrument
cluster
-- Great Car for the Long-haul Salesman by Kelley Blue Book kbb.com
-- One of America's Top 40 New Cars by MOTOR TREND magazine
-- Rated the No. 1 Hybrid Family Sedan by CAR and DRIVER in a recent
comparison test by the magazine
-- 2009 and 2010 Editors Choice for Fuel Sipper by CAR and DRIVER
Magazine
-- Best Hybrid for the Money in the Midsize Car segment by cars.com
-- One of 2009 Top 10 Green Cars by Kelley Blue Book kbb.com
-- The Detroit News Readers' Choice Award for "Best Value"
-- 2010 Consumers Digest Best Buy
-- Detroit Free Press 2010 Car of the Year
-- 2010 Most Environmentally Progressive Car of the Year by Earth, Wind &
Power
-- 10 Best Engine by Ward's Auto World
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Posted by cars on Saturday, March 13 @ 23:15:00 CST (17 reads)
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Cars: Lexus Hybrids Hit 5.5 Billion Mile Mark
Lexus Hybrids Hit 5.5 Billion Mile Mark
Automaker showcases full line of hybrid vehicles in new marketing campaign
TORRANCE, Calif., March 5 -- When Lexus debuted its first hybrid in 2004 your status did not need to be "updated," more people had landlines than cell phones and Wi-Fi was hard to come by. Now Lexus has more than 190,000 hybrids on the road that have traveled over 5.5 billion miles* - that's further than the length of every paved road on the planet. For the first time, Lexus has launched a marketing campaign that showcases all four of their hybrid vehicles currently in market: the RX 400h, GS 450h, LS 600h and HS 250h. The recently-announced Lexus CT 200h - not featured in this current campaign - will represent the fifth Lexus hybrid.
"We are very proud of our leadership in luxury hybrids and have created a campaign that lets consumers know that at Lexus, hybrids aren't just a concept for a future car, but vehicles that have been on the road for five years," states Dave Nordstrom, vice president of marketing for Lexus. "We will continue to explore groundbreaking technologies that will allow us to expand our hybrid offerings and remain at the forefront of alternative-fuel vehicle development."
The new multiplatform campaign, debuting this weekend, reinforces Lexus' hybrid leadership and demonstrates the brand's creative thinking and technological innovation.
"Milestones," the new TV spot, highlights a series of advancements and changes that the world has seen since the first Lexus Hybrid hit the road five years ago. The spot shows thousands of Lexus Hybrid vehicles forming the shape of a computer cursor, a gas nozzle, a landline and, finally, the letter "h," illustrating how much the world has evolved during those five years. It is the story of the Lexus Hybrids as told by the vehicles themselves. The commercial, which begins airing on March 6, will run during primetime, on network television and cable, during NCAA® March Madness® and throughout Major League Baseball® programming and finally, in conjunction with Google TV, an auction based television buying platform. Additional media programs, currently in development, will launch as the hybrid campaign continues throughout 2010.
In addition to television, Lexus will run a national print campaign, online banners and out-of-home advertising in 12 markets. Two print ads titled, "Close Your Eyes" and "Roads" will appear in consumer print publications such as Men's Health, Women's Health, People, Sports Illustrated, Vogue and USA Today.
The hybrid campaign also includes a partnership with Current TV, where the Lexus Hybrid philosophy became a part of popular conversation. The community was invited to express the power of "h" by shedding light on great achievements. Current producers created and submitted a VCAM (Viewer Created Advertising Message). The ads had to either demonstrate Lexus' "actions speak louder" philosophy, or profile a person or organization that, like Lexus, puts creative thinking and innovation into action. The effort drew hundreds of submissions.
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Posted by cars on Saturday, March 13 @ 23:10:00 CST (15 reads)
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AutoCheck Vehicle History Report
| AutoCheck Report User Manual | - Click
 at the above navigation to access AutoCheck account or order AutoCheck report - To bookmark, place your mouse above a link then right-click and select Add to Favorites.
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