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Daimler Sells Equity Interest In Tata Motors

Daimler Sells Equity Interest In Tata Motors
-- Cash inflow of approximately euro 300 million -- Daimler Trucks and Mercedes-Benz Cars in very good positions and with increased activities in India -- Excellent relations between Daimler and Tata remain unaffected
STUTTGART, Germany, March 9 -- Daimler today sold all of its 5.34% of the ordinary shares of Indian automotive company Tata Motors to various groups of investors through the capital market. Tata Motors' share price has risen significantly, especially last year, so Daimler will receive a substantial cash inflow of approximately euro 300 million from the sale of its shares. The transaction will have a positive effect on Daimler's EBIT of approximately euro 265 million and will be accounted for in the first quarter of 2010.

Daimler is today in an excellent position to capitalize on the growth potential of the Indian passenger and commercial vehicle markets and continues to intensify its own activities there. An equity participation of Daimler in Tata is therefore no longer necessary. This has been done in full consultation with Tata. Relations between the two companies are excellent and will not be adversely affected by this sale.

Significant growth potential of Indian market

Despite the global financial crisis, the Indian economy is clearly booming, accompanied by dynamic social developments and a corresponding need to catch up for the country's automotive industry. Daimler is participating in these growth opportunities by strengthening its own activities in both, the car and commercial vehicle sectors.

Chevrolet to Evaluate Emerging Social Media Technologies at South by Southwest

Chevrolet to Evaluate Emerging Social Media Technologies at South by Southwest
Chevrolet to learn about the best practices for connecting with customers in a digital age
DETROIT, March 9 -- On March 12, Chevrolet will launch three social-media applications at South by Southwest, as a pilot test of emerging technologies that will help Chevrolet connect with consumers. During the interactive, music and film conferences and festivals, Chevrolet will have an opportunity to introduce more than 185,000 attendees to products like the Camaro, Volt, and Cruze. As one of the preeminent interactive conferences, South by Southwest also provides an opportunity for Chevrolet to learn what attendees feel are the best practices and emerging technologies in social media.

"Social media is a powerful tool in a digital world where people can get news instantly on their smart phone, watch television shows on streaming video, and communicate with friends on social-networking sites," says Jim Campbell, Chevrolet general manager. "For Chevrolet, South by Southwest provides an invaluable opportunity to learn how best to communicate with customers in by leveraging these technologies."

Accordingly, Chevrolet will focus on integrating technologies and events at South by Southwest, creating opportunities to talk with, and learn from, attendees.

Evaluating Emerging Technologies

Chevrolet will evaluate three emerging technologies during the conference, including location-based social networking, quick response codes, and augmented reality.

-- For location-based social networking, Chevrolet has partnered with
Austin-based Gowalla. From their smart phones, Gowalla users can
"check in" to let friends and followers know where they are at a given
moment. Gowalla users in Austin will receive a welcome message from
Chevrolet, while a select number will receive icons redeemable for
transportation in a dedicated fleet of Chevrolet vehicles, or
information at Chevrolet lounges around the city.
-- Chevrolet will use Quick Response (QR) codes to introduce attendees to
the key features of vehicles including the Camaro, Volt, and Cruze.
When photographed using a camera phone, the QR codes will launch a
dedicated microsite with key features of the vehicle. For example, a
QR code on the hood will take attendees to a micro-site to learn more
about the 1.4-liter Ecotec turbocharged engine in the Cruze, which is
expected to deliver class-leading 40 miles per gallon.
-- For augmented reality, Chevrolet is one of the first automotive
companies to use the emerging technology in a mobile application.
Users who download the Chevrolet iReveal application, available in
Beta form, will be able to unlock three-dimensional models of
Chevrolet vehicles. The application will provide key specifics of the
vehicles, and insert the virtual image of the car over the actual
streetscape viewed through the smart phone camera lens.

"The potential of these technologies is incredible," says Christopher Barger, Director of Global Communications and Technology for GM. "Imagine using Quick Response Codes to download the price and options for a vehicle on a dealer lot right to your cell phone. Or, imagine using augmented reality to virtually preview different colors of the Camaro in your own driveway. We are just scratching the surface of what's possible with mobile technologies and social media applications."

South by Southwest Activities

In addition, Chevrolet will offer a number of opportunities to meet, and learn from, South by Southwest attendees.

-- Chevrolet is providing vehicles for eight teams participating in a
road rally dubbed the "See the USA in your Chevrolet: A SXSW Road
Trip." Teams will drive to Austin from as far away as New York City
and San Diego, competing to complete missions selected by followers on
Twitter. The teams will use technologies ranging from OnStar to
Facebook to track and report their progress in the race, in real time.
-- As part of multiple, interactive Chevrolet displays in Austin, the
Chevrolet Volt Recharging Station will help South by Southwest
attendees to stay connected, with more than 100 electrical ports for
recharging their cell phones, net books, and cameras.
-- Chevrolet will also make a fleet of vehicles, including Camaro,
Equinox, Malibu, and Traverse, available for conference attendees.
Chevrolets will provide transportation to and from the highest
trafficked locations in downtown Austin. In addition, Chevrolet will
offer rides to exclusive events, such as a drive to Salt Lick BBQ, a
South by Southwest institution outside of Austin.

"We're very excited that Chevrolet is part of South by Southwest 2010," says SXSW Interactive Festival Producer Shawn O'Keefe. "It's great to see Chevrolet showcase how they are using emerging technologies to make their product experience better and more sustainable. With all the creative and amazing activities planned for our attendees, Chevrolet is truly connecting and building relationships with the SXSW community here in Austin and abroad."

Toyota Recognizes Top North American Suppliers for 2009

Toyota Recognizes Top North American Suppliers for 2009
DENSO, Johnson Controls and MAHLE earn highest honors
ERLANGER, Ky., March 9 -- DENSO, Johnson Controls, Inc. and MAHLE, earned top recognition from Toyota Motor Engineering & Manufacturing North America, Inc. (TEMA) at its Annual Supplier Business Meeting (ABM) today. The awards recognize suppliers who exceeded the company's expectations in several areas.

"As Toyota redoubles its efforts to improve quality, our suppliers' commitment to flexibility and continuous improvement is crucial to Toyota now more than ever," said Tetsuo Agata, TEMA president. "Our supplier partners are working with us to assure the best possible product for our customers."

Now in its 14th year, ABM allows TEMA to discuss business objectives with direct suppliers in preparation for the upcoming fiscal year. Held at the Northern Kentucky Convention Center in Covington, ABM brings together approximately 800 attendees from across North America. In the U.S. alone, there are about 63,000 supplier jobs across 38 states dedicated to Toyota. Moreover, Toyota collectively spent nearly $25 billion on parts, goods and services last year in North America.

Potential suppliers who wish to do business with Toyota can visit www.ToyotaSupplier.com for information on the company's purchasing policies, principles and supplier diversity efforts.

TEMA 2009 Supplier Award Recipients

QUALITY AWARDS
Awarded to suppliers who demonstrate quality in
production, performance, delivery, warranty and service

Supplier Location Commodity Award
-------- -------- --------- -----
Aisin Light
Metals, LLC. London, Ky. Bumper reinforcements Excellent
------------ ----------- --------------------- ---------
American Fine
Sinter, Co.
Ltd. Tiffin, Ohio Valve seats Excellent
------------- ------------ ----------- ---------
DENSO
International
America, Inc. Southfield, Mich. Multiple commodities Superior
------------- ----------------- -------------------- --------
DTR Tennessee,
Inc. Midway , Tenn. Anti-Vibration Rubber Excellent
-------------- -------------- --------------------- ---------
Franklin
Precision
Industry, Inc.
(Systex
Products
Arkansas Corp.) Osceola , Ark. Engine Plastics Excellent
--------------- -------------- --------------- ---------
Intat Precision,
Inc. Rushville , Ind. Iron Castings Excellent
---------------- ---------------- ------------- ---------
International
Crankshaft Inc Georgetown , Ky. Forged Crankshafts Excellent
-------------- ---------------- ------------------ ---------
Jernberg
Division of HHI
Forging Chicago , Ill. Wheel hubs Excellent
--------------- -------------- ---------- ---------
MAHLE Engine
Components USA, Farmington Mills,
Inc. Mich. Multiple commodities Superior
---------------- ------------------ -------------------- --------
Stampings, brackets,
Mitchell Kitchener, Ontario oil pans, fuel tank
Plastics Canada straps & hinges Excellent
-------- ------------------- --------------------- ---------
Camshaft bearing caps,
fuel pipe, value
OTICS USA Inc. Morristown, Tenn. rockers Excellent
-------------- ----------------- ----------------------- ---------
U.S. Engine
Valve Westminster, S.C. Intake/exhaust valves Excellent
----------- ----------------- --------------------- ---------

VALUE IMPROVEMENT AWARDS
Awarded to suppliers who demonstrate value and cost competitiveness

N.A. Corporate
Supplier Location Commodity Award
-------- -------------- --------- -----
DENSO International
America, Inc. Southfield, Mich. Multiple commodities Excellent
------------------- ----------------- -------------------- ---------
Air bag sensors,
wireless door locks,
TRW Automotive tire pressure
Electronics Livonia, Mich. monitoring Excellent
-------------- -------------- -------------------- ---------

SUPPLIER DIVERSITY AWARDS
Awarded to suppliers who implement supplier diversity activities and
targets

N.A. Corporate
Supplier Location Commodity Award
-------- -------------- --------- -----
Diversity - Special
Vuteq, LLC. New Albany, Miss. Interior plastics Recognition
----------- ----------------- ----------------- ------------
Exide Special
Technologies Milton, Ga. Batteries Recognition
------------- ----------- --------- ------------
Johnson
Controls, Inc. Milwaukee, Wis. Seats Superior
-------------- --------------- ----- --------
Impact beams and
energy management Special
Shape Corp. Grand Haven, Mich. absorbers Recognition
----------- ------------------ ----------------- ------------
Special
Walbridge Detroit, Mich. Construction services Recognition
--------- -------------- --------------------- -----------

TECHNOLOGY AWARDS
Awarded to suppliers who demonstrate safety,
quality, cost and environmental leadership

N.A. Corporate
Supplier Location Commodity Award
-------- -------------- --------- -----
DENSO
International
America, Inc. Southfield, Mich. Compact TFT Module Excellent
-------------- ----------------- ------------------ ---------
Seat floor locks,
Keiper LLC Troy, Mich. recliners Excellent
---------- ----------- ------------------ ---------
Magna Seating Novi, Mich. Seat recliner assemblies Excellent
------------- ----------- ------------------------ ---------
Sika Corporation Lundhurst, N.J. NVH components & sealers Excellent
---------------- --------------- ------------------------ ---------
Valeo Lighting
Systems and
Valeo Sylvania
Co., LLC Seymour, Ind. Lighting Excellent
-------------- ------------- -------- ---------

LAUNCH AWARDS
Awarded to suppliers who demonstrate quality and delivery for new vehicles

Supplier Location Commodity Award
-------- -------- --------- -----
D.A. Inc. Hudson, Ind. Stamping Excellent
--------- ------------ -------- ---------
F&P America
Manufacturing, Inc. Troy, Ohio Rear suspension frame Excellent
-------------------- ---------- --------------------- ---------
Midway Products Group Charlestown, Ind. Assembly Excellent
--------------------- ----------------- -------- ---------
LG Fox, Inc. Princeton, Ind. Construction & assembly Excellent
------------ --------------- ----------------------- ---------

TEAM AWARD
Total Exceptional Achievement for Manufacturing Award
for suppliers that excel in overall performance

N.A. Corporate Award
Supplier Name Location Commodity Category
------------- -------------- --------- --------
DENSO International Total
America, Inc. Southfield, Mich. Multiple commodities Performance
------------------- ----------------- -------------------- -----------

New Alliance AutoGas Partners in Indiana Bring Propane Vehicle Conversions and F

New Alliance AutoGas Partners in Indiana Bring Propane Vehicle Conversions and Fueling to Midwest
ASHEVILLE, N.C., March 9 -- The national propane vehicle conversion and fueling network Alliance AutoGas has announced partnerships with Donahue Gas and Productive Concepts, Inc. to bring alternative vehicle fuel solutions to public and private fleets in the Midwest. As Alliance AutoGas partners, these companies will work with Indiana fleets to convert vehicles from conventional gasoline to propane AutoGas. Converted fleets will join the more than 14.6 million vehicles worldwide running on clean, economical AutoGas.

Donahue Gas and Productive Concepts will provide Indiana fleets with a turn-key alternative fuel solution:

-- Equipment and labor to convert vehicles from gasoline to AutoGas
-- Propane AutoGas fueling station on site at fleet base
-- Safety and operational training for fleet personnel
-- Year-round fuel provision
-- Ongoing expert technical support

A third-generation family-owned business, Donahue Gas has served the propane needs of Central Indiana since 1938. Donahue offers commercial propane services, including forklift cylinder delivery; they also provide more than 2,000 families with a reliable, year-round propane delivery program to ensure customer satisfaction and peace of mind.

"Donahue Gas has always been committed to serving the community's propane needs," says Brian Donahue, Donahue Gas owner. "Our partnership with Alliance keeps us at the forefront of the quickly expanding AutoGas market."

Productive Concepts, an emerging leader in the alternative fuels industry, boasts the only U.S. production line capable of almost any alternative fuels conversion. Since its inception in 1999, Productive Concepts has focused on delivering the highest quality products and services at the best price, saving customers money while reducing emissions and extending the life of their fleet vehicles.

Productive Concepts President Rob Lykins is eager to expand his company's offerings. "Our commitment has always been to bring customers the best in alternative fueling systems, and as an Alliance AutoGas certified conversion center partner we will continue to do just that."

"In partnering with Donahue Gas and Productive Concepts, Alliance makes it easy for Indiana fleets to access cleaner, domestically produced AutoGas," says Alliance AutoGas President Stuart Weidie. "We're proud to enable fleets to fill up with a better vehicle fuel."

Ideal candidates for propane vehicle conversions include many public and private fleets. Fleets that convert to propane AutoGas can expect:

-- Lower fuel costs
-- Significantly reduced greenhouse gas emissions
-- Lowered dependence on foreign oil (90% of propane is produced in the
U.S.)
-- Green branding opportunities

The new partners will immediately begin discussions with local and regional vehicle fleets interested in converting vehicles to propane AutoGas.

Chevrolet is on a Mission to Support Communities Across Illinois

Chevrolet is on a Mission to Support Communities Across Illinois
Illinois Chevy: Your Mission. Our Drive. Call For Applications.
CHICAGO, March 9-- Chevrolet invites Illinoisans from across the state to submit community service Missions - tangible actions that make a positive difference and benefit communities - for the 2010 Illinois Chevy: Your Mission. Our Drive. program. The Chevy Missions team will support individuals and organizations that give back to their community by bringing Chevrolet vehicles and people together to help make local projects a success. Chevrolet's goal is to build and strengthen relationships in select cities and towns by loaning community Mission leaders the vehicles and volunteers they need to help drive their Mission forward - one mile at a time.

Illinois Chevy: Your Mission. Our Drive. kicked-off with a day of service in Riverdale, Ill., where Team Chevy volunteered with the Habitat for Humanity Chicago South Suburbs chapter to rehabilitate a home using Chevrolet vehicles to make the Mission a success and drive the organization's goal of providing safe, decent homes for families in need.

"We appreciate the support Chevrolet provided to the Habitat for Humanity Chicago South Suburbs chapter as part of the Illinois Chevy: Your Mission. Our Drive. program, and I encourage other organizations throughout the state to apply," said David Tracy, executive director, Habitat for Humanity Chicago South Suburbs. "The support of Chevrolet trucks to haul and remove building materials and the sweat equity from Team Chevy volunteers helped accelerate getting a family into a home we are rehabilitating."

Chevrolet will continue their charge to support 25 Missions in various communities across the state of Illinois. For each Mission, Chevrolet will provide an individual or an organization with select Chevrolet vehicles - loaned out on a short-term basis - to help execute local community projects. Through short-term vehicle loans, Chevrolet is offering a unique way for Illinoisans to test drive some of its best-selling vehicles and experience a Chevrolet from behind the wheel - while also making a positive difference in Illinois communities.

"Chevrolet is America's brand and we are doing America's work," said Maurice Williams, regional sales & marketing manager, Chevrolet. "Chevrolet believes in the power of giving back to the community and we want people to get behind the wheel of our vehicles to experience them on their own terms and in their own neighborhoods. We look forward to connecting with Illinoisans throughout the state as part of the Your Mission. Our Drive. program."

Throughout Illinois, Missions will not only be supported by Chevrolet vehicles, but by community members who want to join in and support local causes. Chevrolet has a strong network of dealerships across Illinois who care about making their community a better place. Volunteers for Team Chevy, who participated in the Habitat for Humanity service day in Riverdale, included owners and employees from area dealerships. Chevrolet of Homewood, Apple Chevrolet in Tinley Park and Webb Chevrolet in Oak Lawn joined in to help drive Habitat for Humanity's Mission Forward.

"Chevrolet of Homewood has always given back to the community, which is why we wanted to participate in the Chevrolet Mission with Habitat for Humanity," said Steve Phillipos, owner, Chevrolet of Homewood. "We are more than just a great location to test drive or buy a car, we are part of the community and being involved means helping out where and whenever we can."

2011 Ford F-Series Super Duty Power Stroke Diesel is Cleanest Ever; Fuel Economy

2011 Ford F-Series Super Duty Power Stroke Diesel is Cleanest Ever; Fuel Economy Greatly Improved
ST. LOUIS, March 9 -- -- The all-new 2011 Ford F-Series Super Duty features all-new diesel and
gas powertrains that deliver best-in-class torque and horsepower as
well as class-leading fuel economy
-- The Ford F-Series Super Duty equipped with the 6.7-liter Power Stroke®
V-8 turbocharged diesel engine averages an 18 percent improvement for
pickup models and up to 25 percent improvement for chassis cabs versus
2010 models. Trucks equipped with new base 6.2-liter V-8 gas engine
average a 15 percent improvement versus 2010 models
-- The new diesel engine is B20 biodiesel compatible and the new gas
engine is E85 compatible, providing customers a wide range of fueling
options
-- Best-in-class fuel economy and class-leading capability - towing of
26,400 pounds and a 6,520-pound payload - is due largely to the
all-new 6R140 heavy-duty TorqShift® six-speed automatic transmission,
providing more than half the overall improved fuel economy

The all-new 2011 Ford F-Series Super Duty delivers best-in-class torque, horsepower, towing and payload capability - and does it all more efficiently, resulting in less fuel usage and extended maintenance intervals that can translate directly into bottom-line savings for customers.

"The 2011 Super Duty is not only the most powerful, most capable and fuel-efficient heavy-duty pickup truck on the road, it performs the tough jobs with even more efficiency than ever before," said Doug Scott, truck group marketing manager. "Customers can be confident that Super Duty's class-leading capability comes with Ford's 'and solution' of best-in-class fuel economy."

All-new diesel and gas engine powertrains are the backbone of the 2011 Super Duty's best-in-class towing (26,400 pounds for F-550 chassis cab with fifth-wheel hitch) and payload capability (6,520 pounds for F-350 dual rear-wheel pickup). The Ford-designed, Ford-engineered and Ford-built 6.7-liter Power Stroke V-8 turbocharged diesel engine produces best-in-class 735 ft.-lb. of torque at 1,600 rpm and best-in-class 390 horsepower at 2,800 rpm. The new engine is compatible up to B20 biodiesel fuel as well.

The new 6.2-liter V-8 gasoline engine also boasts best-in-class numbers of 405 ft.-lb. of torque at 4,500 rpm and 385 horsepower at 5,500 rpm. The new engine is E85 compatible.

Mated to each engine is the all-new 6R140 heavy-duty TorqShift six-speed automatic transmission. The added feature content and overall efficiency of the transmission are the main reasons for the improved fuel economy. The all-new 2011 Ford F-Series Super Duty equipped with the 6.7-liter Power Stroke diesel averages an 18 percent improvement for pickup models and up to 25 percent improvement for chassis cabs versus 2010 models. Trucks equipped with new base 6.2-liter V-8 gas engine average a 15 percent improvement versus 2010 models.

"The new transmission is a 'clean-sheet' design, developed specifically to handle the significantly increased torque produced by the new diesel engine and the higher rotational speeds produced by the new gas engine, and to deliver the power to the wheels seamlessly and efficiently for heavy-duty truck customers," said Al Bruck, transmission engineering manager. "Each system and component was scrutinized to deliver optimum performance."

Here's a closer look at what was achieved and the benefits to the customer:

-- New torque converter that locks at a far lower rpm than the
competition: The new, stronger torque converter is core to the
improved transmission performance. One key component is the
long-travel turbine damper that allows the transmission to lock
earlier, at a lower rpm, which translates to less slip and more fuel
efficiency. The new transmission locks down to 900 rpm, which is about
200 rpm less than the outgoing product and more than 100 rpm less than
competitors. The second key component of the torque converter is the
closed-piston design. This design allows for better control of the
lock-up clutch, which enables controlled converter clutch slip during
lock-to-lock upshifts that are seamless to the customer.
- Customer fuel economy benefit: Locked converter operation at lower speeds means less wasted heat energy and better fuel economy.

-- Optimized shift and converter lock-up schedule: After analyzing the
entire shift schedule, Ford calibration engineers fine-tuned it by
measuring and optimizing the fuel flow. The system recognizes light or
heavy throttle use, and puts the transmission in the right gear for
best performance and efficiency. The entire operating range has been
optimized to get the best fuel economy by locking up the converter as
soon as possible and as much as possible.
- Customer fuel economy benefit: Optimizing the shift schedule and lock schedule ensures customers automatically operate in the most efficient gears and save fuel.

-- Gearing and double-overdrive: The 6R140 transmission has a ratio span
of about 5.9, which is quite a bit wider than competitors. This wider
span means the transmission has a deeper first gear that allows
customers to get the load moving quicker, and a tall overdrive ratio
for good highway efficiency. While the gearing itself is important,
the key to overall efficiency is matching that gearing to the correct
axle. With the diesel engine, up to four axle ratios are available on
the pickups - 3.31, 3.55, 3.73 and 4.30. Matching up the gearing with
the right axles means better overall efficiency.
- Customer fuel economy benefit: The double-overdrive gear means even if a customer gets a downshift on the highway, the transmission remains in overdrive. Also, the F-450 pickup went from a 4.88 axle to a 4.30 axle at launch for the 2011 model mated to the wide ratio span of the transmission. This and other optimizations mean the F-450 now has about a 30 percent improvement in fuel economy.

-- Optimized pumping pressure: A certain amount of pressure is required
to hold the clutches together so they don't slip. The trick is to have
the right amount of pressure to do the job. Too much pressure wastes
fuel. The solution is to optimize the size of the pump and precisely
control the pressure for all operating conditions.
- Customer fuel economy benefit: At highway speeds, for example, the line pressure is reduced, which helps save fuel. The system maintains the right amount of pressure for any given speed range. The less energy needed for internal pump pressure means less fuel used.

-- Optimized drainback to reduce spin losses: A main objective is to get
the fluid through the main barrel to lubricate and cool components,
and get it back to the sump as quickly as possible. This reduces
windage and parasitic loss. The clutch friction plates were designed
to allow fluid to flow through them efficiently for cooling and
reduced drag. Clutch housings, connecting shells and the main case
housing were optimized to quickly drain the fluid out of rotating
components and back into the sump.
- Customer fuel economy benefit: Fewer parasitic losses due to reduced churning of fluid increases fuel economy.

-- Warmer operating temperature: Tied in with spin losses, the 6R140
cooling system has been optimized to allow for the proper amount of
cooling when towing heavy loads in high ambient temperatures, while
running at an overall higher stabilized temperature. This higher
stabilized temperature lowers the viscosity and helps the fluid flow
more easily, which reduces parasitic losses and saves fuel. The fluid
also warms up faster because it does not flow to the cooling circuit
until properly warmed up. Faster warm-up also reduces overall
parasitic losses.
- Customer fuel economy benefit: Fewer parasitic losses due to reduced fluid viscosity translates to less internal drag on the system and increases fuel economy.

Lighter, more efficient than competition

The 6R140 transmission is about 25 pounds lighter than those of competitors. The new engines are lighter than the outgoing products as well, which altogether means much more efficient power flow on a pound-for-pound basis. The 6R140 also has a 150,000-mile fluid change interval, which is 2-1/2 times greater than the outgoing product. A patent-pending high-efficiency dual-media filter is the main reason for the extended maintenance interval, which is another savings for customers.

Cleanest Power Stroke ever

The new 6.7-liter Power Stroke V-8 turbocharged diesel employs an aftertreatment system to help comply with 2010 federal regulations to reduce NOx levels in diesel emissions by more than 80 percent compared with the previous standard. The Ford aftertreatment system is a three-stage process; a key component is the use of Diesel Exhaust Fluid (DEF).

Injection of DEF to reduce NOx is a proven technology that's been used throughout the automotive industry. Unlike other strategies used to control NOx, the DEF system allows the diesel engine to run at its optimum range in terms of fuel mixture. Some systems require the engine to run richer - which can be harmful to diesel engines - in order to control the NOx.

The aftertreatment system works like this:

Step One: Cleaning and Heating - The first step in cleaning the diesel exhaust occurs when the exhaust stream enters the Diesel Oxidation Catalyst (DOC). The role of the DOC is twofold. First, it converts and oxidizes hydrocarbons into water and carbon dioxide. This conversion happens at about 250 degrees Celsius.

Second, the DOC is used to provide and promote heat, using specific engine management strategies, into the exhaust system. Through appropriate thermal management, this heat increases the conversion efficiency of the downstream subsystems in reducing emissions.

Step Two: Knocking Out the NOx - The next step in the process is what's known as Selective Catalytic Reduction (SCR). In this process, the NOx in the exhaust stream is converted into water and inert nitrogen, which is present in the atmosphere and harmless. Before the exhaust gas enters the SCR chamber, it is dosed with DEF, an aqueous solution that is approximately 67.5 percent water and 32.5 percent pure urea.

When heated, the DEF splits into ammonia and carbon dioxide. These molecules are atomized and vaporized, then enter a mixer that resembles a corkscrew. This twist mixer evenly distributes the ammonia within the exhaust flow. The ammonia enters the SCR module, which contains a catalyzed substrate, and through chemical reactions combines and converts the NOx and ammonia into the harmless inert nitrogen and water. Dosing occurs between 200 and 500 degrees Celsius.

Step Three: Scrubbing Away the Soot - The final part of the cleansing system for the diesel exhaust gas involves the Diesel Particulate Filter (DPF). The DPF traps any remaining soot, which is then periodically burned away, known as regenerating, when sensors detect the trap is full. The regeneration process sees temperatures in excess of 600 degrees Celsius to burn away soot.

This industry-proven technology ensures that the new 6.7-liter diesel is the cleanest Power Stroke ever, as well as the most fuel-efficient.

"Having this diesel designed in-house at Ford meant we were able to work on optimizations and refinements right from the start," said Tim Ogilvie, vehicle energy supervisor. "We're able to deliver to customers a more refined, more fuel-efficient Super Duty, with class-leading torque and horsepower and the class-leading capability they demand."

Johnson Electric Launches Motors for HVAC Valve Actuators

Johnson Electric Launches Motors for HVAC Valve Actuators
Industry's First Brushless Motor Product Line to Address Detente Torque

HONG KONG, March 8 -- Johnson Electric today announced the first of many new electronically commutated (EC) motors that are under development. This new brushless DC motor product line is designed for high efficiency, long life and precision detente torque performance in critical HVAC valve and damper control applications.

The HVAC valve motor product line comes in two versions, low detente torque and high detente torque in three packages, 24mm, 30mm and 38mm diameter. The low detente torque motors are for spring-return applications, while the high detente torque versions are for non-spring return applications. A key feature of this product line is highly stable detente torque over time, even in a high temperature and high humidity environment.

"This motor product line is designed to meet the highest requirements of the leading players in the building automation and HVAC industries," said Jim Dick, Johnson Electric's senior vice president of Strategic Marketing. "This motor family's detente torque reliability makes it perfect for safety critical applications," he added.

The product line will bear a new Johnson Electric symbol to indicate it is an Eco motion solution. The symbol on the green leaf is the Greek letter Eta, meaning efficiency, enclosed by a circle to represent motion.

PORSCHE Powers Lean Production With SAP

PORSCHE Powers Lean Production With SAP
WALLDORF, Germany, March 8 -- For the production of the new four-door Panamera and the Cayenne sports utility vehicle, Porsche has developed a new logistic concept at its plant in Leipzig, Germany, one of the world's most modern factories. Via exactly planned procedures incorporating all suppliers, parts are delivered just one hour before they are further processed on the production line, virtually eliminating the need for expensive storage areas.

Motor Trend Declares 'Buick is Back!'

Motor Trend Declares 'Buick is Back!'
Buick graces the cover of the premier automotive magazine for the first time in 28 years
DETROIT, March 8 -- For the first time in 28 years, Buick dominates the cover of Motor Trend magazine, along with a headline declaring "Buick is Back!" The April issue of the premier automotive publication features photos of the Buick LaCrosse, Regal Turbo and Regal GS Concept and touts the growing momentum behind Buick.

The April 2010 edition of the magazine includes two Buick features; a drive review of the new 2011 Regal called "International Rescue" and "Trading Places," a comparison of the 2010 LaCrosse and the 2010 Lexus ES350, in which LaCrosse emerges the winner. The Century T-Type was the last Buick to grace cover of Motor Trend in August of 1982. The April issue of Motor Trend is now available on newsstands.

"We are thrilled to be honored with the placement of Buick models on the cover of Motor Trend," said John Schwegman, U.S. marketing vice president, Buick GMC. "The declaration that 'Buick is Back' attests to the transformation of the Buick brand and the buzz building for the LaCrosse and Regal. It shows that we are introducing cars that merit the attention of auto enthusiasts, including the editors of Motor Trend."

In his review of the 2011 Regal, Motor Trend Editor-in-Chief Angus Mackenzie says the Regal "is the first Buick in history with internationally chic sheetmetal and sophisticated road manners to match," and that it "is truly likely to appeal to young, affluent, trend-setting import buyers."

Available in dealerships this spring, the Regal is the next chapter in Buick's transformation. The vehicle features a dynamic driving experience with a standard 2.4L Ecotec direct injected engine rated at an estimated 182 horsepower (136 kW). Also available later this year is the 2.0L Ecotec turbocharged and direct injected engine rated at an estimated 220 horsepower (164 kW). Customers will also experience many advanced personal technologies, making it a premium sport sedan without the premium price. Pricing for the Regal starts at $26,995.

The LaCrosse, a luxury sedan completely redesigned for 2010, continues to attract buyers to Buick and the 2010 model is selling three times faster than its predecessor. The car has been praised for its exterior styling and luxurious interior and features a suite of advanced personal technologies and safety features that rate among the best in the industry. In addition to two fuel-saving V-6 engines, a new fuel-efficient, direct inject Ecotec 2.4L four-cylinder engine will be available with the LaCrosse CX model this spring. LaCrosse will be the only sedan in its segment with an available four cylinder engine.

It's Time to Drive Detroit Again: The Best Minivans in the Industry Just Go

It's Time to Drive Detroit Again: The Best Minivans in the Industry Just Got Better - Chrysler Group LLC Offers Special California 'Minivan Pledge'
LOS ANGELES, March 8 --
-- Special California 'Minivan Pledge' program allows any California
resident who purchases a 2010 model year Chrysler Town & Country or
Dodge Grand Caravan minivan to drive the vehicle 'risk-free' for 60
days or receive $500 bonus cash
-- Minivan Pledge' gives owners the peace of mind to 'try us again'
Chrysler Group LLC's "Minivan Pledge" has expanded to any California resident purchasing a 2010 model year Chrysler Town & Country or Dodge Grand Caravan. The California "Minivan Pledge" allows any California resident purchasing a new 2010 model year Dodge Grand Caravan or Chrysler Town & Country minivan to return the vehicle, no questions asked, within 60 days if they aren't happy with the vehicle.

"The Dodge Grand Caravan and Chrysler Town & Country have been purchased by more customers than any other minivan, and we want to remind consumers why," said Fred Diaz, President and Chief Executive Officer-Ram Brand and Lead Executive for the Sales Organization, Chrysler Group LLC. "Roughly 67 percent of our minivan buyers are previous owners, and the Chrysler Town & Country has won the R.L. Polk Owner Loyalty award in the minivan category nine years in a row. That's a testimonial that is earned by building the best minivan year in and year out," Diaz said.

Effective today and valid until March 31, any California resident who purchases a 2010 Chrysler Town and Country or Dodge Grand Caravan qualifies for the California "Minivan Pledge." If a customer isn't completely happy with the purchase of their 2010 model year Dodge Grand Caravan or Chrysler Town & Country minivan, they can return the vehicle to the selling dealer, no questions asked, or the customer can choose $500 bonus cash in lieu of the 60-day "Minivan Pledge." Consumers should see their participating local Chrysler, Jeep®, Dodge and Ram Truck dealer for full program rules.

"Chrysler Group is confident we have the best minivans in the marketplace and are promising customers if they don't think their minivan is great, we will take it back," said Diaz. "Once a customer buys a Chrysler Town & Country or Dodge Grand Caravan minivan, they love it. The 'Minivan Pledge' gives consumers peace of mind to know they purchased the best minivan for their families."

A nicely equipped 2010 Dodge Grand Caravan SE has a starting U.S. manufacturer's suggested retail price (MSRP) of $23,995, including the $820 destination fee. The 2010 Chrysler Town & Country LX has a starting U.S. MSRP of $26,745, including the $820 destination fee.

Chrysler invented the modern minivan in 1984 and the first luxury minivan in 1989, and has sold more than 12 million minivans. Since 1984, Chrysler has introduced 65 minivan-first innovations - more than any other company - including: front-wheel drive, standard driver-side air bag, four-wheel anti-lock brakes, child safety locks on sliding doors, integrated child safety seat, the first electric minivan (EPIC in 1995), dual zone temperature control, driver-side sliding door (fourth door), first to offer Flexible Fuel Vehicle (1998), power liftgate, power sliding door obstacle detection system when opening and closing, three-zone temperature control system, Stow 'n Go® seating and storage system, six-speed transmission, dual DVD system that can play different media at the same time and rear back-up camera.