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Cars: Ten Million Flex-Fuel Vehicles in Brazil a Milestone that Deserves Global Diss
Ten Million Flex-Fuel Vehicles in Brazil a Milestone that Deserves Global Dissemination by Automakers
SAO PAULO, March 5-- The announcement that Brazil's 10 millionth Flex-Fuel vehicle was built yesterday, made by the country's National Association of Vehicle Manufacturers (Anfavea), is a milestone for the industry and the country. It should encourage automakers to invest more in the global dissemination of what has been accomplished in Brazil, as well as in their countries of origin. This was the assessment of the Brazilian Sugarcane Industry Association (UNICA), which sees an abundance of good reasons to spread the word and embrace a truly "Made in Brazil" success story.
"We congratulate the auto industry in Brazil for its vision and the boldness shown when it chose to invest heavily in Flex technology, to the point that many of these industries do not even produce vehicles powered exclusively by gasoline any more. The next step is to take this technically proven and highly successful project to the rest of the world, since all major automakers in Brazil have a global presence," commented the president of UNICA, Marcos Jank.
Despite its indisputable success in Brazil, Flex-Fuel technology is not widely offered in other parts of the world, largely because of the lack of commitment to produce, use and distribute ethanol. Where there is in fact interest and ethanol production and use, there are barriers, especially tariffs, preventing the entry of the imported product.
Because of these protectionist barriers, Brazilian sugarcane ethanol, a more effective, less costly biofuel that's recognized for its ability to reduce emissions that cause global warming, has struggled to enter global markets competitively. UNICA sees that situation as ironic: while fossil fuels move freely around the world, renewables, capable of positively impacting climate change, are blocked, at a time when the world repeatedly declares it is concerned about climate change.
"We know this is not a simple or quick process, but the introduction of Flex-Fuel vehicles around the world is something that has to be considered, and it can only happen with decisive support from automakers. Without it, Brazil would not have accomplished such positive results and it will not be different in other countries. The role of the auto industry is crucial," said Jank.
UNICA's Technology and Emissions Consultant, Alfred Szwarc, sees no reason why automakers should not introduce their Flex-Fuel technology elsewhere in the world, and disseminate their success in Brazil at major global automotive industry events. "These vehicles and more information on them should be taken to automotive events of global importance, such as the Frankfurt, Detroit and Geneva auto shows. It is unfortunate that emphasis on Flex-Fuel technology is not even seen at the Brazilian Auto Show, where the success and market dominance of these vehicles should be a source of pride for the industry, the country and consumers," he said.
The president of UNICA noted that the organization, which follows and directly participates in discussions and initiatives involving the production and use of ethanol in various parts of the world, finds it surprising to note the lack of information about the existence, success and importance of Flex- Fuel cars in Brazil. "Automakers should present their incredible Brazilian success story to the world as a perfectly viable example for others to adopt. The cost of presenting this option to consumers is not high, and consumers will then be able to choose, where available, a renewable fuel of much lower environmental impact compared to any fossil fuel," said Jank.
He added that more Flex-Fuel vehicles introduced in more markets would help to encourage more production and availability of ethanol, as results in Brazil have shown for decades.
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Posted by cars on Saturday, March 13 @ 23:25:00 CST (3 reads)
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Cars: Ford Product Development Chief Honored with National Academy of Engineering Awar
Ford Product Development Chief Honored with National Academy of Engineering Award
DEARBORN, Mich., March 5 -- Ford's Group Vice President, Global Product Development, Derrick Kuzak, was officially selected as a recipient of the 2010 National Academy of Engineering (NAE) award, the highest honor and most prestigious award in the engineering community.
"Derrick is a precise, methodical engineer and a phenomenal product development leader," said Ford President and CEO Alan Mulally. "He has the unique ability to inspire and motivate his team to new heights of innovation and efficiency. Derrick has played a key role in our ONE Ford plan to quickly develop and deliver the products our customers want and value."
Kuzak has overall responsibility for all aspects of the company's product development globally. In this role, he leads a team responsible for efficient development and delivery of Ford's product portfolio around the world.
"I am humbled and honored to be included among such an outstanding group of engineers who have contributed so much to our lives and our profession," said Kuzak.
Appointed to his current global post in 2006, Kuzak previously served as vice president, North America Engineering, where he held responsibility for engineering signoff of all North American vehicles and had direct responsibility for key commodity and common-platform components.
From 2000 through 2005, Kuzak held key product development leadership positions for Ford of Europe, heading the design and engineering of vehicles that accounted for a major portion of the European light-vehicle market.
Born in 1951, Kuzak is a native of Detroit, Mich. He holds both B.S. and M.S. degrees in Electrical Engineering from the University of Detroit, where he was also awarded a doctorate in Systems Engineering. He joined Ford as a research engineer in 1978.
Other NAE honorees employed at Ford include Mulally - a recipient while still at Boeing - and Davor Hrovat of Ford's Research and Innovation Center.
Kuzak will be recognized in NAE ceremonies in Washington, D.C. in October.
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Posted by cars on Saturday, March 13 @ 23:20:00 CST (5 reads)
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Cars: Ford Fusion and Fusion Hybrid Continue Momentum in 2010; More Than 60 Percent of
Ford Fusion and Fusion Hybrid Continue Momentum in 2010; More Than 60 Percent of Buyers New to Ford
DEARBORN, Mich., March 5 -- -- Ford Fusion and Fusion Hybrid - America's most fuel-efficient midsize
sedan - are luring customers from other brands at a record pace with
consideration from import shoppers at an all-time high
-- Fusion sales to buyers new to Ford rose to 60 percent of total Fusion
sales in February, up from 54 percent in January and 49 percent in
2009; Fusion Hybrid sales to buyers new to Ford increased to 82
percent last month from 70 percent in January and 63 percent in 2009
-- Consumers want new features and smart technology, with half opting to
buy high series models - Fusion Hybrid, Sport and SEL
The 2010 Ford Fusion and Fusion Hybrid, fresh off a sales record and a string of awards in 2009, are attracting more buyers who are new to the Ford brand than ever before.
The Fusion, redesigned in 2009, saw "conquest sales," or sales to customers new to Ford, increase to 60 percent of total Fusion sales in February, up 6 percentage points from January and up 11 percentage points from the 2009 calendar year. The percentage of customers new to Ford purchasing the Fusion Hybrid reached 82 percent last month, up 12 points from January and 19 points from 2009.
Fusion competes in a segment long dominated by some of the best-selling cars in the market, including Honda Accord, Toyota Camry and Nissan Altima. Sales of the new Fusion Hybrid account for almost 20 percent of total Fusion retail sales and more than 60 percent of Fusion Hybrid sales have been to customers coming from import brands, including Honda, Nissan and Toyota.
Fusion's share of the midsize car segment in 2010 has increased to 12.2 percent, up 4.4 points from the 7.8 percent share in the first two months of 2009. Like it did in 2009, Fusion posted the largest share gain in the segment of any competitor.
Winning new buyers in the midsize segment is another indication that American car buyers value the craftsmanship and fuel economy offered across Ford's lineup.
"It's extraordinary that a car could set sales records and continue to excel in an environment where overall industry sales in the midsize segment are down 19 percent from a year ago," said Ken Czubay, Ford vice president of Marketing and Sales and Service.
Since the introduction of the redesigned Fusion in March 2009, the car has set monthly sales records for the nameplate in every month but one. In 2009, sales increased 22 percent to a record 180,671. Over the course of the year, Fusion's share of the midsize car market increased from 7.0 percent in 2008 to 10.5 percent in 2009. The gain - 3.5 points - was the largest gain for any car in the segment.
Over the first two months of 2010, momentum continued after the Fusion Hybrid, with industry-leading fuel economy, won key awards - including being named North American Car of the Year and winning the MOTOR TREND Car of the Year award.
Ford plans to build on its success in the car market with the upcoming launch of the Fiesta and Focus in the coming 12 months. Both vehicles, offering unmatched features and technology in their segments, are expected to follow Fusion in luring buyers from competing brands.
"This is very encouraging for our upcoming product introductions, because Fusion is the standard bearer for Ford's product strategy, delivering best-in-class quality, fuel efficiency, safety and smart technology, which of course all adds up to a terrific value proposition for our customers," said Czubay. "These are the drivers of our share and revenue improvements."
The 2010 Fusion Hybrid is the most fuel-efficient sedan in America. Fusion offers more power, class-exclusive technologies, such as Blind Spot Information System (BLIS®) and Ford SYNC®, and more total passenger and luggage capacity than the Toyota Camry.
According to Fusion Marketing Manager Jonathan Richards, the diversity of the 2010 Fusion lineup is drawing a growing number of customers to the brand.
"There is no reason for customers shopping for a midsize sedan to look beyond the Fusion, because the lineup offers something for everyone - a Hybrid model, a Sport version and a new selection of gas-powered engines paired with a six-speed transmission," Richards said.
"Fusion Hybrid, Sport and SEL models account for 50 percent of sales," said Richards. "Data also show that customers are embracing technology offerings such as voice-activated navigation, SYNC and Sony® Audio."
The Fusion Hybrid delivers an EPA estimated 41 mpg rating in the city and 36 mpg on the highway, topping the Toyota Camry hybrid by 8 mpg in the city and 2 mpg on the highway. It also offers innovative new technology - SmartGauge(TM) with EcoGuide - that coaches hybrid drivers to maximize fuel efficiency.
According to early 2010 survey data obtained in the 2009 U.S. Global Quality Research System (GQRS), the 2010 Fusion Hybrid has the highest customer satisfaction ratings of any Ford vehicle ever. The survey was conducted for Ford Motor Company by RDA Group of Bloomfield Hills, Mich.
Awards and accolades for the 2010 Ford Fusion Hybrid include:
-- 2010 North American Car of the Year
-- MOTOR TREND Car of the Year Award
-- One of CAR and DRIVER Magazine's "10Best" Cars for 2010
-- One of AUTOMOBILE Magazine's 2010 All-Stars
-- 2009 "Top Safety Pick" rating from the Insurance Institute for Highway
Safety
-- 2009 Ward's Interior of the Year Special Achievement Award for Best
Graphic Display for SmartGauge with EcoGuide digital instrument
cluster
-- Great Car for the Long-haul Salesman by Kelley Blue Book kbb.com
-- One of America's Top 40 New Cars by MOTOR TREND magazine
-- Rated the No. 1 Hybrid Family Sedan by CAR and DRIVER in a recent
comparison test by the magazine
-- 2009 and 2010 Editors Choice for Fuel Sipper by CAR and DRIVER
Magazine
-- Best Hybrid for the Money in the Midsize Car segment by cars.com
-- One of 2009 Top 10 Green Cars by Kelley Blue Book kbb.com
-- The Detroit News Readers' Choice Award for "Best Value"
-- 2010 Consumers Digest Best Buy
-- Detroit Free Press 2010 Car of the Year
-- 2010 Most Environmentally Progressive Car of the Year by Earth, Wind &
Power
-- 10 Best Engine by Ward's Auto World
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Posted by cars on Saturday, March 13 @ 23:15:00 CST (5 reads)
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Cars: Lexus Hybrids Hit 5.5 Billion Mile Mark
Lexus Hybrids Hit 5.5 Billion Mile Mark
Automaker showcases full line of hybrid vehicles in new marketing campaign
TORRANCE, Calif., March 5 -- When Lexus debuted its first hybrid in 2004 your status did not need to be "updated," more people had landlines than cell phones and Wi-Fi was hard to come by. Now Lexus has more than 190,000 hybrids on the road that have traveled over 5.5 billion miles* - that's further than the length of every paved road on the planet. For the first time, Lexus has launched a marketing campaign that showcases all four of their hybrid vehicles currently in market: the RX 400h, GS 450h, LS 600h and HS 250h. The recently-announced Lexus CT 200h - not featured in this current campaign - will represent the fifth Lexus hybrid.
"We are very proud of our leadership in luxury hybrids and have created a campaign that lets consumers know that at Lexus, hybrids aren't just a concept for a future car, but vehicles that have been on the road for five years," states Dave Nordstrom, vice president of marketing for Lexus. "We will continue to explore groundbreaking technologies that will allow us to expand our hybrid offerings and remain at the forefront of alternative-fuel vehicle development."
The new multiplatform campaign, debuting this weekend, reinforces Lexus' hybrid leadership and demonstrates the brand's creative thinking and technological innovation.
"Milestones," the new TV spot, highlights a series of advancements and changes that the world has seen since the first Lexus Hybrid hit the road five years ago. The spot shows thousands of Lexus Hybrid vehicles forming the shape of a computer cursor, a gas nozzle, a landline and, finally, the letter "h," illustrating how much the world has evolved during those five years. It is the story of the Lexus Hybrids as told by the vehicles themselves. The commercial, which begins airing on March 6, will run during primetime, on network television and cable, during NCAA® March Madness® and throughout Major League Baseball® programming and finally, in conjunction with Google TV, an auction based television buying platform. Additional media programs, currently in development, will launch as the hybrid campaign continues throughout 2010.
In addition to television, Lexus will run a national print campaign, online banners and out-of-home advertising in 12 markets. Two print ads titled, "Close Your Eyes" and "Roads" will appear in consumer print publications such as Men's Health, Women's Health, People, Sports Illustrated, Vogue and USA Today.
The hybrid campaign also includes a partnership with Current TV, where the Lexus Hybrid philosophy became a part of popular conversation. The community was invited to express the power of "h" by shedding light on great achievements. Current producers created and submitted a VCAM (Viewer Created Advertising Message). The ads had to either demonstrate Lexus' "actions speak louder" philosophy, or profile a person or organization that, like Lexus, puts creative thinking and innovation into action. The effort drew hundreds of submissions.
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Posted by cars on Saturday, March 13 @ 23:10:00 CST (5 reads)
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Cars: Mercedes-Benz Premieres New Environmentally Themed Ad Campaign During the Acad
Mercedes-Benz Premieres New Environmentally Themed Ad Campaign During the Academy Awards
MONTVALE, N.J., March 5 -- Nestled among the tributes to Hollywood's brightest stars during the 82nd Annual Academy Awards will be a new Mercedes-Benz luminary, the S400 HYBRID. Mercedes-Benz USA (MBUSA) will debut a new ad called "Tree of Innovation" which stars the S400 HYBRID and showcases the company's expanding repertoire of environmentally oriented vehicles. The ad is the first to feature the new "voice" for MBUSA's advertising, Jon Hamm, the Golden Globe winning star of the TV series Mad Men.
The Mercedes-Benz 2010 S400 HYBRID is the world's first production vehicle powered by lithium-ion, a sophisticated new battery technology that is more compact and energy efficient than conventional batteries. It is one of two hybrids the company offers along with three BlueTEC clean diesels and an upcoming fleet of fuel cell vehicles.
"For decades we've been experimenting with alternative powerplant vehicles - from the days we invented the diesel more than 70 years ago - but for the first time it seems like the market is ready for these vehicles and this campaign showcases our portfolio and our direction," said Stephen Cannon, vice president of marketing for MBUSA.
The 30-second "Tree of Innovation" spot opens on a majestic 250 year-old tree in a beautiful, lush environment with dozens of glittering glass frames containing images of Mercedes-Benz innovations hanging from its branches. Under the tree is an S400 HYBRID. The camera languidly glides around the car to one of the glass frames. Inside the frame is the small, innovative lithium-ion battery that powers the S400 HYBRID. The camera continues to pan to a frame of the soon-to-arrive Mercedes-Benz hydrogen electric ("fuel cell") vehicle which emits only water. The next frame highlights the E320 BlueTEC that was awarded the "World Green Car of the Year" while a subsequent frame showcases the Mercedes-Benz BlueTEC fleet, some of the world's cleanest diesel vehicles. The spot ends noting that Mercedes-Benz not only strives to make the best cars in the world, but for the world: "a cleaner, safer future is what drives us."
"The challenge was to create a spot that could reflect both the environmental qualities of Mercedes and their technological leadership ... and do that in single spot. We think the combination of the lush environment with the high-tech screens surrounding the S400 does that," said Alex Gellert, partner and CEO of Merkley+Partners (New York), MBUSA's lead agency and creator of the campaign.
After its debut on the Academy Awards on ABC, "Tree of Innovation" will begin rotating on such programming as "American Idol," "CSI Miami," "Late Night with David Letterman," "Law & Order SVU," "Today" and "24." It will also air on a variety of cable outlets, including Bravo, CNN, Discovery, HGTV, National Geographic and USA. On the sports front, "Tree of Innovation" will be seen during ESPN's "SportsCenter" as well as the NCAA Basketball Tournament on CBS in March.
Complementing the broadcast execution will be a mix of print advertising and online creative. Beginning in April, a print execution will run in titles oriented toward affluent thought leaders, such as The Atlantic, Economist, Harvard Business Review and Time. Additional placements in The New York Times and Wall Street Journal will run in conjunction with Earth Day on April 22.
The campaign also includes a robust digital component which includes an innovative mix of banner ads, interactive posts and key-section takeovers of sites such as The New York Times, Bloomberg, The Business Insider and Huffington Post. Exclusive sponsorships of sites and their associated events will also be placed within thought-leadership communities such as Slate and Wired.com.
In conjunction with the Oscars, MBUSA will be running an Academy Awards Digital Extension on the ABC Network affiliate sites in MBUSA's top 16 markets, as well as across the Los Angeles Times and The New York Observer websites.
Additionally, while the awards are taking place on the west coast this Sunday, back on the east coast, the Reuters screen in New York's Times Square will come to life with action footage of the S400 HYBRID, accompanied by rotating banners: "The world's most luxurious hybrid," "Engineering a greener future," and "This is what drives us." Digital initiatives are by Razorfish (Seattle).
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Posted by cars on Saturday, March 13 @ 23:05:00 CST (5 reads)
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Cars: Goodyear Innovation, Next Generation Products on Display at Geneva Motor Show
Goodyear Innovation, Next Generation Products on Display at Geneva Motor Show
GENEVA, March 3 -- The Goodyear Tire & Rubber Company's innovative technology and industry-leading new product engine are on full display at the 80th Geneva Motor Show, which opens to the public tomorrow.
The company's Goodyear and Dunlop brands are showcasing four concept and prototype tires that feature innovations for future use on earth and in outer space as well as five new tires for use by European motorists today.
"As a company, we lead the industry with forward-looking tire technologies that contribute to greater road safety and reduce the impact on the environment," said Arthur de Bok, president of Goodyear Dunlop Tires Europe.
"New products and innovation are key platforms for driving top line growth in 2010 and beyond," he added. "The innovations on display in Geneva demonstrate our capability to deliver relevant technology to our customers."
Innovative Technologies for Fuel Efficiency, Mobility
Two of the company's technologies come together in an extremely low rolling resistance version of the award-winning Goodyear EfficientGrip tire specially developed to fulfill the distinctive requirements of future electric vehicles. This prototype tire combines top-rated energy efficiency and excellent noise and wet braking performance levels with Goodyear's latest generation of RunOnFlat Technology.
An innovative Dunlop concept tire with a design by Pininfarina is being shown on two-seat concept car from the Italian design firm. The aerodynamic shape of the tire reduces fuel consumption by cutting air drag by about 4 percent.
Already honored as the "Environmental Achievement of the Year" by the Tire Technology International Awards for Innovation and Excellence, Goodyear's forward-looking concept tire made with Biolsoprene technology makes its auto show debut in Geneva. The tire, which is the result of a collaboration between Goodyear and Genecor, features a breakthrough bio-based alternative to a petroleum-based material used in the manufacture of synthetic rubber.
Visitors to the Geneva Motor Show will also see the innovative airless "spring tire" developed by Goodyear and NASA for use in outer space. The "spring tire" features 800 load bearing springs and is designed to carry heavy vehicles over long distances.
Next Generation RunOnFlat Tire Leads New Product Introductions
Taking center stage among the company's new products is the introduction of the latest generation of the company's popular RunOnFlat tire technology, which offers numerous benefits to automakers, consumers and the environment.
Compared to previous generations, the newest RunOnFlat tire has reduced mass and rolling resistance, which lowers fuel consumption and CO2 emissions. In another breakthrough, the new RunOnFlat tire offers comfort levels comparable to standard tires. In independent testing, the latest generation Goodyear RunOnFlat tire delivered a four percent shorter breaking distance on wet roads and 13 percent lower rolling resistance levels when compared to standard tires.
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Posted by cars on Saturday, March 13 @ 23:00:00 CST (9 reads)
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Cars: Ford: Helping the Homeless in Haiti and Detroit
Ford: Helping the Homeless in Haiti and Detroit
DEARBORN, Mich., March 4 -- -- MODEL Teams of Ford volunteers are lining up to help the homeless from
Detroit to Haiti as part of a Ford Accelerated Action Day.
-- World Medical Relief is one of 16 locations where 200 Ford employees
are volunteering on the first 2010 Ford Accelerated Action Day
sponsored by the Ford Volunteer Corps.
-- Ford volunteers are doing everything from improving childcare centers
to painting at a local shelter, and packing kits of medical and
personal care supplies for the homeless.
Thousands of miles apart and struggling to survive in one of the world's richest countries or one of the poorest, homeless people share a similar need for the basics in personal and medical care. The Ford Volunteer Corps is teaming up with World Medical Relief to provide assistance to people in both areas as part of a Ford Accelerated Action Day.
MODEL Teams of Ford employee and retiree volunteers are today assembling personal hygiene kits for homeless people in southeastern Michigan and packing medical supplies for earthquake victims in Haiti at World Medical Relief facilities in downtown Detroit.
The number of people who say they are homeless for the first time is increasing. In 2008, there were more than 86,000 homeless people in Michigan - up 10% from 2007.
Access to basic personal supplies give homeless people a greater sense of self and an improved outlook on life. The personal hygiene kits being prepared today include a bath towel, shampoo, toothpaste, a toothbrush, deodorant, soap and a comb. The kits will be distributed to more than 1,400 homeless children and families in the tri-county area. Most of the items were purchased with a grant from Ford Motor Company Fund and Community Services.
"Creating a better world starts with our children and families. They are the foundation for building a brighter future for our local communities," said Jim Vella, president, Ford Motor Company Fund and Community Services. "A lot of people need our help, and Ford and its employees believe that giving back is the best way to show people we care."
Ford Model Teams volunteers also will be packing medical supplies destined for Haiti. These supplies will be part of the third shipment of a 40-foot container to Haitian earthquake victims organized by World Medical Relief. This shipment will include everything from blankets and clothes to basic patient care and medical supplies.
"I commend Ford for its commitment to community service," said George Samson, CEO, World Medical Relief. "The Ford volunteers have been a great help to World Medical Relief for many years, and we are looking forward to many more years of collaboration with Ford Motor Company Fund and the Ford Volunteer Corps serving the unfortunate around the globe."
Ford Accelerated Action Days are concentrated one-day efforts to meet critical needs identified by our agency partners. This is the first of five Ford Accelerated Action Days in 2010. In May, we will focus on outdoor projects and the environment. Community Building is the theme in September during Ford Global Week of Caring. Ford MODEL Teams will help veterans and military families in November, and feeding the hungry will be our goal in December.
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Posted by cars on Friday, March 12 @ 23:25:00 CST (16 reads)
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Cars: New Mustang V-6 With 305 HP Certified at 31 MPG Highway; Makes History as First
New Mustang V-6 With 305 HP Certified at 31 MPG Highway; Makes History as First Car With 300+ HP and 30+ MPG
DEARBORN, Mich., March 4-- -- New 2011 Ford Mustang V-6 final fuel economy certified by EPA this
week at 31 mpg on the highway and 19 mpg in the city
-- On sale this spring, Mustang with new 3.7-liter V-6 achieves 305 hp
with available six-speed automatic transmission; first car ever to
achieve 300-plus horsepower and 30-plus mpg
-- New Mustang already has more than 11,000 orders, half for the new V-6
The 2011 Ford Mustang today breaks new ground, cracking the record books as not only the most fuel-efficient Mustang ever, but also the first production car in history to produce more than 300 horsepower and more than 30 mpg highway.
The Mustang's official EPA ratings - completed this week - certify that models equipped with the 305-hp 3.7-liter V-6 and available six-speed automatic transmission achieve 31 mpg on the highway and 19 mpg in the city. The standard six-speed manual transmission is rated at 30 mpg on the highway and 19 mpg in the city.
"The Mustang engineering team aimed high and, through hard work, achieved fuel economy numbers that elevate Mustang into a class by itself," said Derrick Kuzak, Ford group vice president, Global Product Development.
"At no other time in Mustang's history - for that matter, in automotive history - have we been able to talk about 305 horsepower and 31 miles per gallon. The Mustang truly is a no-compromises sports car," said Kuzak.
Mustang is powered by a lightweight, all-aluminum 3.7-liter dual-overhead-cam (DOHC) V-6 engine that uses advanced engineering to deliver its combination of power and economy. Twin Independent Variable Camshaft Timing (Ti-VCT) adjusts the valvetrain in microseconds depending on driver inputs, further contributing to the engine's overall efficiency.
The fact that Mustang achieves its top fuel economy rating with the convenience of an automatic transmission also marks a shift in conventional wisdom. Ford engineered a modern six-speed automatic transmission with carefully calibrated gear ratios and shift programs to maximize economy, while still delivering high-horsepower driving fun.
"Advanced powertrains like our Ti-VCT V-6 and six-speed automatic really speak to the future of Mustang," says Barb Samardzich, Ford vice president of Global Powertrain Engineering. "We've proven that, using technology, Ford can deliver both power and fuel economy."
In addition to engine improvements, upgrades to Mustang's body, powertrain and chassis design contribute to the higher fuel economy numbers for 2011. Examples include:
-- New Electric Power Assist Steering (EPAS) system eliminates the drag
of an engine-operated hydraulic power steering pump
-- Six-speed manual and automatic transmissions allow lower cruising revs
without sacrificing off-the-line performance
-- Aerodynamic changes include improvements like a new front fascia, tire
spats on the rear wheels, modified underbody shields, a taller air dam
and an added rear decklid seal
The new 2011 Mustang already has more than 11,000 orders. Half of all the nationwide orders are for the car's fuel-efficient 3.7-liter V-6 engine. The 2011 Mustangs are also being equipped with record levels of technology, giving customers the option of choosing navigation, high-intensity discharge (HID) headlamps and rearview cameras.
The new 2011 Mustang goes on sale this spring and will be built at the AutoAlliance International Plant in Flat Rock, Mich.
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Posted by cars on Friday, March 12 @ 23:20:00 CST (15 reads)
(Read More... | 4199 bytes more | Cars | Score: 0) |
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Cars: Kia Motors' State-of-the-Art U.S. Manufacturing Facility is Featured in a
Kia Motors' State-of-the-Art U.S. Manufacturing Facility is Featured in a Segment of the HISTORY(TM) Channel's Hit Series Modern Marvels
All-New 2011 Kia Sorento CUV Production Process Shown Start to Finish - In-depth look at advanced automotive manufacturing - Interactive plant tour features facts and images of automotive production
IRVINE, Calif., March 4 -- Premiering tonight at 8 p.m., an episode of the hit series on HISTORY(TM) Modern Marvels, will feature a segment on Kia's first U.S. auto assembly plant, Kia Motors Manufacturing Georgia (KMMG), and the production of the all-new 2011 Sorento CUV. As part of the segment, Modern Marvels will present an in-depth, behind-the-scenes look at automotive manufacturing, advanced techniques and state-of-the-art technology used in Kia's brand new manufacturing plant.
As with all episodes of Modern Marvels, viewers are able to visit www.history.com for a deeper dive and more information. In addition, at History.com/tour, viewers will find information specific to this episode of Modern Marvels on how to build a car, as well as about other Modern Marvels' episodes, such as how to demolish a building, build a modular home and build a golf club. The History.com tour site also will provide an interactive virtual plant tour of KMMG's facilities that features video, imagery and facts about the various stages of production of Kia vehicles. Through the interactive plant tour, visitors can see selected views of the Kia plant and learn how Kia is revolutionizing the auto manufacturing business.
"There is an innate curiosity for viewers to see how a car is produced from raw materials to a finished product and the opportunity to be part of HISTORY's popular series, Modern Marvels, is a natural fit as our new state-of-the-art manufacturing plant utilizes the latest in automotive manufacturing technology to assemble the 2011 Sorento," said Michael Sprague, vice president of marketing, Kia Motors America. "Introducing new audiences to the Kia brand is a priority and innovative and educational programs such as Modern Marvels enable us to increase brand familiarity in captivating ways."
All-New Kia Sorento CUV
Completely redesigned for the 2011 model year, the all-new Sorento is a modern CUV that is just the right size for today's consumer. Sorento now employs a unibody design with the ability to comfortably fit up to seven passengers, offering more space and ride comfort than the previous-generation model, as well as easy handling. In addition to offering a comfortable ride, impressive technology features also come standard throughout, including an AM/FM/CD/MP3/Sat audio system with SIRIUS® Satellite Radio capabilities and three months complimentary service(1). Also standard on all models are auxiliary and USB audio input jacks for connecting personal MP3 players and Bluetooth®(2) wireless technology connectivity with steering wheel-mounted voice activation controls to enable hands-free operation for all compatible mobile phones. Available push button-start ignition with smart key, rear sonar back-up sensors, voice-activated navigation, rear view back-up cameras and air ionization purification technology complete the modern and high-tech driving experience.
With two new vehicle introductions and several other key initiatives planned for 2010, Kia is poised to continue its momentum and will continue to build the brand through design innovation, quality, value, safety features and with new technology such as the recently announced UVO powered by Microsoft®(3) infotainment system (to be available in select Kia models in the U.S. beginning in summer 2010). Kia Motors is in the midst of a dramatic, design-led transformation, which has been delivering dynamically styled vehicles in several important segments at exactly the right time, contributing to the brand's continued gains in U.S. market share. The launch of the all-new 2011 Sorento CUV, the official vehicle of the NBA and the first vehicle to be assembled(4) at Kia's first U.S.-based manufacturing facilities in West Point, Georgia, further enhances the lineup, and is now in dealerships.
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Posted by cars on Friday, March 12 @ 23:15:00 CST (16 reads)
(Read More... | 5793 bytes more | Cars | Score: 0) |
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Cars: Kia Motors' Inaugural Motorsports Season Continues at Homestead Speedway
Kia Motors' Inaugural Motorsports Season Continues at Homestead Speedway
Two Forte Koups Prepped for GRAND-AM's Homestead 200 on March 6th - Kia Motors and Kinetic Motorsports have refined the Forte Koup race cars in preparation for the second race of the 2010 GRAND-AM Continental Tire Sports Car Challenge Series - HD Radio(TM) Technology joins Kia's U.S. motorsports program as an official sponsor
IRVINE, Calif., March 4-- Following a top-20 finish in Kia Motors' first-ever auto race on U.S. soil, the Infinity Audio Kia Forte Koups return to the track this weekend for the Homestead 200 on March 6 at Homestead-Miami Speedway. Applying the lessons learned from 2.5-hours of road racing during the first GRAND-AM Continental Tire Sports Car Challenge Series event at Daytona Speedway, Kia's racing partner, Kinetic Motorsports, has made several modifications and adjustments to improve and enhance the Forte Koups' speed and responsiveness to driver input.
Following the debut in Daytona, Kinetic Motorsports has embarked on a header development program to improve engine breathing and oil levels, adjusted shifter cables to avoid overtravel and deliver more precise gear changes, and changed brake pedal feel based on driver feedback. Recent testing revealed improvements in platform stability and braking response while reliability remains strong.
"While we were pleased to reach the track and the initial result in Daytona, we know there is a lot more potential in the Kia Forte Koups and we've already seen significant performance improvements since the first race," said Nic Jonsson, driver of the No. 10 car. "Despite the lack of racing experience in Kia's DNA, there is no question that we are headed in the right direction with the Forte Koup development program and we are confident we will be faster at Homestead and as the season progresses."
In their debut event, the No. 12 car piloted by the 2007 GRAND-AM ST champions Trevor Hopwood and Adam Burrows proved to be a reliable performer and finished 19th after starting in the 31st position. Meanwhile, the No. 10 car piloted by Nic Jonsson and Andy Lally provided an in-*****pit view of the race from its roof-mounted and in-car SPEED TV cameras, which will once again be utilized at Homestead.
In addition to mechanical refinements, the No. 10 and No. 12 Kia Forte Koups will also have a slightly altered appearance at Homestead with the addition of HD Radio Technology as an official sponsor of KMA's motorsports program. HD Radio Technology, invented by iBiquity Digital Corporation, is the DIGITAL evolution of AM and FM radio, adding new features like crystal-clear sound, new local FM channels, on-screen information and much more - all 100% Subscription Free. HD Radio Technology will be available on select 2011 model year Kia vehicles.
The Forte Koup's performance-inspired styling and outstanding driving dynamics are a perfect fit for road racing, making Kia Motors' first two-door coupe the logical choice for KMA's initial motorsports efforts. The two-door, front-wheel-drive race cars utilize the Forte Koup production car's 2.4-liter inline four-cylinder engine.
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Posted by cars on Friday, March 12 @ 23:10:00 CST (14 reads)
(Read More... | 3978 bytes more | Cars | Score: 0) |
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AutoCheck Vehicle History Report
| AutoCheck Report User Manual | - Click
 at the above navigation to access AutoCheck account or order AutoCheck report - To bookmark, place your mouse above a link then right-click and select Add to Favorites.
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