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Cars: Falken Tire Takes Delivery of its 2012 Porsche 911 GT3 RSR
Falken Tire Takes Delivery of its 2012 Porsche 911 GT3 RSR
INDIANAPOLIS, Jan. 27, 2012 -- The first official test of the 2012 American Le Mans Series season sits just two weeks away as race teams prepare for another exhilarating race season. This week, Team Falken Tire took delivery of its 2012 Porsche 911 GT3 RSR at Chicago O'Hare airport and transported the car south to Indianapolis, Indiana home of the team's race shop. The 2012 GT3 RSR is wider in appearance and is powered again by the six-cylinder boxer 4.0 liter engine hosting 454 BHP with a six-speed gearbox with paddle shift as a standard feature.
Team Falken Tire driver Bryan Sellers is eager to get back on track and acquainted with the new vehicle, after first seeing it in December at the Porsche banquet in Weissach, Germany. "You can still tell it's a real Porsche," says Sellers. "It's impressive to see the improvements they've made." Sellers and Wolf Henzler are keen to return to Team Falken Tire for the 2012 race season. February tests at Sebring International Raceway are rapidly approaching, and the team has not much time turn the car around and head down to Sebring.
Team Falken Tire finished 2011 off on a high note, finishing fourth in the GT Team Championship and fifth in the GT Drivers' Championship. This year will be the third year of competition for FALKEN MOTORSORTS in the American LeMans Series team.
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Posted by Cars on Sunday, January 29 @ 00:05:00 CST (8 reads)
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Cars: Podium Raceway Hawaii Races to Their One-Year Anniversary
Podium Raceway Hawaii Races to Their One-Year Anniversary
HONOLULU, Jan. 27, 2012 -- It has been one year since Podium Raceway Hawaii introduced the newest, thrilling activity on Oahu and celebrates their first anniversary this month. As part of Podium's Anniversary Month, there will be giveaways as well as events the last weekend of January – the 27th through the 29th.
Podium owners and partners saw a need for a new adventure, like nothing Hawaii had seen before, and decided to open the only indoor electric kart racing track in Kapolei. Finding a decommissioned military space, it was the perfect opportunity to transform the area into a brand new, state-of-the-art kart racing facility.
"As a motocross racer on the mainland, moving to Hawaii and finding nothing like it really motivated me. My partners and I had a vision once we saw this dilapidated building and immediately saw how we could turn kart racing into a reality here," says Mark Jeffries, Podium Raceway Hawaii.
Embraced by Hawaii residents and visitors alike, Podium has made it successfully through their first year with over 60,000 racers to date. Overwhelmed by the community support, Podium plans to continue their public outreach and involvement through Race for the Cause events that will benefit the local community.
"The biggest surprise was how well we were received by locals as well as tourists. Folks in Hawaii really love kart racing and we look forward to continue bringing a mainland quality experience to Oahu," says Warren Cole of Podium Raceway Hawaii.
The 44,000 square foot facility features a quarter-mile, indoor track with 45 electric karts. The high-performance, European, electric racing karts are emission free, environmentally friendly and allow racers to go up to 45 mph. Up to 10 drivers are able to compete side by side in Hawaii's fast lane with a track that boasts hairpin turns and straight-aways.
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Posted by Cars on Sunday, January 29 @ 00:00:00 CST (8 reads)
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Cars: Naeem Khan Receives "Mercedes-Benz Presents" Title
Naeem Khan Receives "Mercedes-Benz Presents" Title
NEW YORK, Jan. 27, 2012 -- Naeem Khan, the designer known for adorning starlets in his luxurious collection of impeccably cut dresses, sophisticated gowns and chic separates, receives the distinguished title of "Mercedes-Benz Presents" designer for Mercedes-Benz Fashion Week Fall 2012 Collections.
"The admiration we have for Naeem Khan's designs and his exceptional reputation throughout the fashion industry make him the ideal 'Mercedes-Benz Presents' designer," said Lisa Holladay, manager of brand experience marketing for Mercedes-Benz USA. "His highly-crafted embroidered pieces and breathtaking gowns that grace the runways of Mercedes-Benz Fashion Week are expressions of his precision and expertise, and we are thrilled to support his show this season."
Naeem Khan dresses many of the world's most stylish women including clients such as Beyonce, Penelope Cruz, Katherine Heigl, Emily Blunt, Taylor Swift, Lea Michele and First Lady Michelle Obama. In 2008 Khan was inducted as a member of the prestigious Council of Fashion Designers of America. Naeem Khan continues to evolve as one of the hottest names in the fashion industry today.
"As a lifetime Mercedes-Benz owner, the honor of being chosen as the 'Mercedes-Benz Presents' designer has a very special meaning to me," says Naeem Khan. "I am thrilled to receive this accolade from a brand that shares the same passion for innovative design and quality craftsmanship that I do."
In its ninth year, the "Mercedes-Benz Presents" program continues to create unique experiences that tie fashion and automobile design together while supporting the growing needs of Mercedes-Benz Fashion Week designers. Each season, a designer is chosen that demonstrates an unparalleled talent and a dedication to the use of quality materials, unique style and innovative design, all characteristics that define the three-pointed star. Khan joins a prestigious list of past "Mercedes-Benz Presents" designers including Carolina Herrera, Monique Lhuillier, Badgley Mischka, Narciso Rodriguez, and CHADO Ralph Rucci.
As part of the Presents program, Mercedes-Benz is featuring a display in the lobby of Mercedes-Benz Fashion Week showcasing two examples of superb craftsmanship and design: pieces from the Naeem Khan collection and the 2012 ML63 AMG SUV. Just as a fashion designer creates haute couture works of art, Mercedes-Benz creates one-of-a-kind bespoke vehicles out of the highest-quality paints, leathers and trims. The ML63 AMG on display is the ideal example showcasing the perfect combination of pure performance and chic design roaring with 518 horsepower hand-built engine and an ultra luxe leather interior, featuring hand sewn cross-stitching as well as an optional carbon fiber engine cover and red brake calipers, making this vehicle a fascinating fashion statement.
The display will also be the backdrop for an exclusive invite-only Fashion's Night In event on Thursday, February 9 th, to kick off Mercedes-Benz Fashion Week. Invited guests will take part in a Mercedes-Benz DIY Style Studio to make their own bespoke fashion accessories out of luxe vehicle materials. Naeem Khan will make a special appearance along with event hosts, Nicola Ehrenberg-Uhlig, Head of Conceptual Design Team Color & Trim for Mercedes-Benz, Erica Domesek of P.S. I made this... and accessories designer Paige Novick.
The Naeem Khan runway show is being held on Tuesday, February 14th at 2pm in the Theatre.
Mercedes-Benz Fashion Week is taking place in New York City at Lincoln Center from February 9-16, 2012 with more than 80 designers presenting their Fall 2012 collections including Naeem Khan, Diane von Furstenberg, Carolina Herrera, Vera Wang, Michael Kors, BCBGMAXAZRIA, Rebecca Taylor, Reem Acra, Narciso Rodriguez, Nicole Miller, Charlotte Ronson and Betsey Johnson.
For access to Mercedes-Benz Fashion Week images free of charge, visit: www.image.net.
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Posted by Cars on Saturday, January 28 @ 00:00:00 CST (41 reads)
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Cars: Honda Announces Pricing for New Four-cylinder 2012 Honda Crosstour
Honda Announces Pricing for New Four-cylinder 2012 Honda Crosstour
Starting at $27,655, four-cylinder model delivers great value and an EPA-estimated 29 mpg highway
TORRANCE, Calif., Jan. 27, 2012-- The new four-cylinder, two-wheel-drive Honda Crosstour ® is set to debut at U.S. dealers nationwide today with a manufacturer's suggested retail price (MSRP) ranging from $27,655 for the well-equipped Crosstour EX to $32,805 for the luxurious Crosstour EX-L Navi, plus a destination and handling charge of $810(1) per vehicle.
The four-cylinder Crosstour models join the current 3.5-liter i-VTEC V-6 Crosstour models already available. In addition to bringing additional value to the Crosstour line, the new four-cylinder model delivers EPA-estimated fuel economy(2) that increases 3 mpg in the city and 2 mpg on the highway compared to V6-equipped models.
"The new four-cylinder Crosstour offers sleek design, unmatched passenger comfort and ingenious functionality now with four-cylinder pricing and fuel economy," said John Mendel, executive vice president of American Honda Motor Co., Inc. "With four-cylinder and V6 options and a long list of standard features, Crosstour should be on every CUV buyer's shopping list."
Equipped with a 2.4-liter i-VTEC inline four-cylinder engine producing 192 horsepower, the newest Crosstour is available in two trim levels, including the Crosstour EX and leather-upholstered Crosstour EX-L. A Honda Satellite-linked Navigation System(3) is available on the Crosstour EX-L.
EPA-estimated fuel economy on the four-cylinder Crosstour is 21 mpg city and 29 mpg highway, a significant increase from the 271-horsepower 2WD V6 model's EPA estimated 18 mpg city and 27 mpg highway.
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Posted by Cars on Friday, January 27 @ 17:36:45 CST (41 reads)
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Cars: Ford Uses Kenaf Plant Inside Doors in the All-New Escape, Saving Weight and Ener
Ford Uses Kenaf Plant Inside Doors in the All-New Escape, Saving Weight and Energy
DEARBORN, Mich., Jan. 26, 2012 --
Kenaf, a tropical plant related to cotton and okra plants, is being used to replace oil-based materials in the doors of the all-new Ford Escape
Use of this eco-friendly material is anticipated to offset 300,000 pounds of oil-based resin annually in North America
Kenaf reduces the weight of the door bolsters by 25 percent and improves fuel economy
Kenaf is also used in cosmetics and kenaf fiber is an alternative to wood to make paper and cardboard; its leaves are edible
Drivers of the all-new Ford Escape may be surprised to find out there is a plant inside the door.
As part of its overall effort to make vehicles more sustainable, Ford is making the material inside the door – known as the bolster – in part from kenaf.
Kenaf is a tropical plant that looks similar to bamboo and is related to cotton. The plant replaces oil-based materials inside the doors of the all-new Ford Escape.
The use of kenaf is anticipated to offset 300,000 pounds of oil-based resin per year in North America; use of this eco-friendly material reduces the weight of the door bolsters by 25 percent. Weight savings translate into fuel savings for drivers.
"Kenaf and the other renewable materials in the Escape have made the vehicle more environmentally friendly and fuel efficient," said Laura Sinclair, materials engineer for Escape.
Kenaf oil is used in cosmetics and kenaf fiber is used as an alternative to wood in the production of paper. The upper leaves and shoots of the plant are edible.
The kenaf is combined with polypropylene in a 50-50 mixture inside the door of the Escape. International Automotive Components (IAC) manufactures the door bolsters in Greencastle, Ind.
Kenaf part of a greener Escape
The new Escape, which will be available to customers this spring, features several eco-friendly components in addition to the kenaf inside the doors.
Materials that are recycled, renewable, and that reduce impact on the environment include soy foam in the seats and head restraints; plastic bottles and other post-consumer and post-industrial materials in the carpeting; climate control gaskets made from recycled tires; and more than 10 pounds of scrap cotton from the making of denim jeans.
Wide use of more environmentally friendly, recycled and recyclable materials complements the projected best-in-class fuel economy of the all-new Ford Escape, further boosting the vehicle's environmentally responsible credentials. The new Escape meets the USCAR Vehicle Recycling Partnership goal that 85 percent of the vehicle is recyclable.
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Posted by Cars on Friday, January 27 @ 00:15:00 CST (52 reads)
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Cars: Audi Puts an End to the Vampire Party, Releases Super Bowl XLVI Ad on YouTube
Audi Puts an End to the Vampire Party, Releases Super Bowl XLVI Ad on YouTube
-- Through unique social media contest, Facebook fans unlocked the :60 spot, now live on brand's YouTube channel
-- Ad challenges infamous vampire craze with an entertaining twist
-- Brand spot highlights Audi signature LED headlights that mimic daylight
HERNDON, Va., Jan. 26, 2012 -- Audi's :60 TV spot set to air in the first break after kick-off of Super Bowl XLVI is now live on the brand's YouTube channel. The cinematic spot – which features a vampire theme and the new 2013 Audi S7 with the brand's signature LED headlight technology – has been pieced together by Facebook users who cracked the commercial with Audi's social media contest called 'Race the Light.' Through 'Race the Light," Audi released its upcoming ad as a 60-piece puzzle for fans to solve and share.
Audi's signature LED headlights take center stage in the spot. The all new 2013 Audi S7 arrives at a vampire party in the woods and brings with it an unexpected surprise.
"In the spot, Audi LEDs – which at 5,500 Kelvin produce the closest recreation of daylight available – put an end to the vampire party, and perhaps, to the greater vampire trend in pop culture," said Scott Keogh, Chief Marketing Officer, Audi of America.
The vampire trend exploded onto the pop culture scene over a decade ago, with over a dozen television shows and over 24 movies launched in recent years, as well as countless books, video games and even vampire-themed cruises.
"Given the power of the Super Bowl platform, we wanted to create an entertaining spot that clearly focused on our LED headlights -- one of our key product attributes – while also sparking conversation about whether or not it's time for us to move on from the omnipresent vampire trend into something new and even more exciting," Keogh added.
The advertisement features the song "The Killing Moon" by Echo & The Bunnymen and was created by San Francisco-based Venables Bell & Partners.
Audi also released a cinematic trailer on YouTube that looks back at Audi's Super Bowl spots from the past four years and features footage from this year's commercial.
Last year, Audi's adventurous "Release the Hounds" spot featured the new Audi A8 flagship sedan, a cameo by legendary musician Kenny G, and was a parody of individuals attempting to escape from the confines of old luxury as portrayed in a luxury prison. In 2010, Audi's Super Bowl ad showcased a soundtrack created by rock legends Cheap Trick and featured the A3 TDI "Green Car of the Year" clean diesel vehicle, showing how easy being green can be. The brand's 2009 spot featured actor Jason Statham in a series of high-speed chase scenes involving luxury competitors, sending the message that luxury is evolving. In 2008, the brand's first Super Bowl spot delivered a parody of the movie "The Godfather," signaling that Audi was ready to take on the perceived luxury leaders.
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Posted by Cars on Friday, January 27 @ 00:10:00 CST (43 reads)
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Cars: Ford C-MAX Energi Wins 2012 Green Car Vision Award
Ford C-MAX Energi Wins 2012 Green Car Vision Award
Plug-In Hybrid Multi-Activity Vehicle Provides High Efficiency and Versatility
WASHINGTON, Jan. 26, 2012 -- The Ford C-MAX Energi has been named Green Car Journal's 2012 Green Car Vision Award™ winner at The Washington Auto Show. The highly-efficient plug-in model, which is expected to come to market in late 2012, is built on the same global C-car platform as the Ford Focus and other Ford models to come.
"Designing new cars from the ground-up to accept both internal combustion and alternative powerplants is an extremely important strategy," said Ron Cogan, editor and publisher of the Green Car Journal and editor of GreenCar.com. "Engineering in everything from the same ride-and-handling characteristics, crashworthiness performance, and mounting points for diverse powerplants enables straightforward use of a common platform for a wide range of uses, buyers, and worldwide markets at manageable cost."
Ford's first-ever plug-in hybrid vehicle, the C-MAX Energi uses the automaker's powersplit hybrid architecture and advanced lithium-ion batteries to deliver all-electric driving plus the versatility of hybrid or internal combustion power. It offers high efficiency and a driving range greater than 500 miles.
To be considered for the Green Car Vision Award™, vehicles must be on their way toward commercialization but not yet on sale, in small volume production with more than one functional prototype in existence, or operating as part of a demonstration fleet.
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Posted by Cars on Friday, January 27 @ 00:05:00 CST (45 reads)
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Cars: MillerCoors, NASCAR and Penske Racing Announce Major Partnership Extensions
MillerCoors, NASCAR and Penske Racing Announce Major Partnership Extensions
Coors Light Renews as Official Beer of NASCAR; Miller Lite Extends Partnership with Penske Racing, Keselowski
CHARLOTTE, N.C., Jan. 26, 2012 -- MillerCoors, NASCAR and Penske Racing today jointly announced multi-year partnership extensions for the brewer's two biggest brands. For MillerCoors, the deals with the sanctioning body and one of the sport's most respected teams solidify its status among the most committed sponsors in NASCAR. In addition, MillerCoors has alliances with seven tracks that host NASCAR races.
Coors Light, the World's Most Refreshing Beer, is extending its sponsorship as the Official Beer of NASCAR. Coors Light started its official sponsorship with NASCAR in 2008, after a 14-year run as the primary sponsor of the #40 car.
Additionally, the millions of fans of the famed Blue Deuce and its popular driver Brad Keselowski can rest easy because Miller Lite, the original light beer with the never watered down taste, has renewed its partnership with Penske Racing. Miller Lite will continue as the season-long primary sponsor of Penske's #2 Dodge driven by Keselowski, building upon an alliance that began in 1991. Miller Lite continues as one of the highest profile season-long primary sponsors in the NASCAR Sprint Cup Series.
MillerCoors Chief Marketing Officer Andy England said the renewals point to the value of NASCAR as a powerful way to connect with legal-drinking-age consumers.
"We don't make investment decisions like this without having a great sense of exactly what the alliance will deliver for our brands," England said. "That's why I'm so excited about our continued partnerships with NASCAR and with Penske Racing. NASCAR fans are among the most passionate and loyal fans in all of sports, and they love nothing more than getting together with friends to watch the race while enjoying a cold, refreshing Coors Light or a great tasting, never watered down Miller Lite. Our distributors and retailers know that, which is why they're so supportive of our leadership in the sport."
The Coors Light partnership with NASCAR includes the Coors Light Pole Award for the Sprint Cup, Nationwide and Camping World Truck Series, which rewards the driver with the fastest qualifying time each week. It also includes the exclusive right to use NASCAR marks on retail point-of-sale and merchandising materials, in advertising and digital marketing, and through other marketing tools.
Coors Light brings special insight to race fans through its Miss Coors Light program, which began at the start of the 2010 NASCAR Sprint Cup Chase for the Cup and continued throughout the 2011 season. Miss Coors Light, who will be back in 2012, presents the Coors Light Pole Award to the winning driver, makes appearances during race week at local bars and provides her perspective on NASCAR activities via the Miss Coors Light Facebook page.
"The return of MillerCoors to NASCAR not only ensures that the company will bring back compelling activation that continues to engage and excite our fans, but it also benefits our ecosystem as a whole, which is comprised of tracks, drivers and teams," said Steve Phelps, NASCAR chief marketing officer. "As a sanctioning body, NASCAR is proud to have Coors Light as part of our stable of Official Partners for whom we create exclusive assets and platforms to drive their respective businesses. NASCAR is the sport that works for business, and we're pleased to see it working so well for MillerCoors."
For Miller Lite, its sponsorship extension with Penske and Keselowski comes after an amazing 2011 season, Keselowski's second full year on the Sprint Cup circuit. Keselowski and his Miller Lite team surged from deep in the driver standings as late as mid-July to win three races, qualify for the Chase and finish fifth in the championship standings.
Keselowski and the Blue Deuce are featured throughout the year in Miller Lite-branded point-of-sale materials displayed in on- and off-premise retail accounts across the country, as well as in advertising and digital marketing. Keselowski and members of his crew also make special appearances at retail accounts to visit Miller Lite customers throughout the season.
"The No. 2 Miller Lite Dodge is coming off a very successful season on the racetrack – one where we reached Victory Lane for a sixth-consecutive season while qualifying for the Chase for the Championship," said Roger Penske. "The continued support of MillerCoors will ensure that this long-standing partnership will remain one of the strongest bonds in professional motorsports. With Miller Lite, we are proud to have one of the few full-season sponsors in the NASCAR Sprint Cup Series. That continuity is one of the many reasons Brad and the team are primed for another great season."
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Posted by Cars on Friday, January 27 @ 00:00:00 CST (44 reads)
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Cars: Jeep® Brand Celebrates 10 Years at ESPN's Winter X Games
Jeep® Brand Celebrates 10 Years at ESPN's Winter X Games
AUBURN HILLS, Mich., Jan. 26, 2012 --
Jeep® brand debuts two new broadcast commercials tied to Winter X Games 2012
Professional snowboarder, Hannah Teter, participates in the 'Jeep Yeti Dig' snow competition, Friday, Jan. 27
Winter X athletes to hold autograph sessions in Jeep "Tag Shop"
Consumers can follow Jeep participation on the brand's Facebook and Twitter sites with behind-the-scenes postings throughout the event
For the 10th year, the Jeep® brand is returning to Aspen as the exclusive automotive sponsor of the world's premier winter actions sports event, Winter X Games 2012. The popular X Games will take place Thursday, Jan. 26 through Sunday, Jan. 29 at Buttermilk Mountain at Aspen/Snowmass.
"The exceptional athletes that participate in the Winter X Games truly embody the spirit of the Jeep brand and its core values of freedom, adventure, authenticity and passion; the dedication and commitment to compete in these games is phenomenal," said Mike Manley, President and CEO – Jeep Brand, Chrysler Group LLC. "This is the Jeep brand's 10th year at the Winter X Games and each year we are energized by the opportunity to engage with a broad array of consumers who, like the Jeep brand, enjoy living their life fully and on their own terms."
Two new Jeep brand commercials, featuring the 2012 Jeep Wrangler Arctic editions, will begin to air on ESPN and ESPN2 in conjunction with the Winter X Games. The two new spots, "A Little Snow" and "Avalanche" align with the brand's action sport lifestyle and capture the capability of the Jeep Wrangler.
"A Little Snow" features the voice of legendary poet, Robert Frost, reading an excerpt of one of his most famous poems, "Stopping By Woods on a Snowy Evening." The new spot showcases the 2012 Jeep Wrangler driving through deep mountain snow as if it were driving down the street, proving that winter will have to work a lot harder to halt the Jeep Wrangler from any adventure.
"Avalanche" highlights the 2012 Jeep Wrangler taking in the beauty of a winter's day when nature attacks with one of its most powerful forces, an avalanche. The Jeep Wrangler is able to keep up and stay out of the avalanche's grip, until the end when it becomes engulfed in snow. But, in the true spirit of the Jeep brand, the Wrangler escapes as it plows through a snow bank and showcases its legendary capability.
Creative efforts were developed by Global Hue, based in Southfield, Mich., the Jeep brand's lead advertising agency. Both broadcast commercials are supported by print and digital media placement.
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Posted by Cars on Thursday, January 26 @ 17:20:18 CST (49 reads)
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Cars: Ford to Triple EcoBoost Vehicle Production Capacity in 2012
Ford to Triple EcoBoost Vehicle Production Capacity in 2012
WASHINGTON, Jan. 26, 2012 --
Ford will offer fuel-efficient EcoBoost™ engines in 11 vehicles in 2012, up from seven in 2011, tripling the production capacity of EcoBoost-equipped Ford vehicles. Expanded availability in high-volume nameplates helps make fuel economy more affordable for hundreds of thousands of drivers
Delivering up to 20 percent better fuel economy than conventional engines, EcoBoost uses smaller overall size combined with turbocharging and gasoline direct injection to bring customers the power they want and the fuel economy they need
EcoBoost engines are a key element of the power of choice Ford offers buyers seeking fuel-efficient solutions. From EcoBoost to hybrids and from plug-in hybrids to full electric vehicles, this year Ford will offer nine vehicles reaching an anticipated 40 mpg or more
Now that record sales of 127,883 EcoBoost™-equipped vehicles in 2011 are on the books, Ford aims to more than triple production capacity of cars, utilities and trucks using this fuel-efficient technology in 2012.
Ford will expand its portfolio of fuel-efficient offerings this year with the fuel-saving 1.6-liter EcoBoost engine in the high-volume Escape compact utility vehicle and Fusion sedan nameplates, five new electrified vehicles, as well as with the introduction of auto start stop technology paired with the convenience of an automatic transmission.
"EcoBoost expansion and availability in high-volume nameplates such as the all-new Ford Escape and Fusion will take this affordable, fuel-saving technology to the heart of the market," said Ford Group Vice President of Sustainability, Environment and Safety Engineering Sue Cischke. "Ford is committed to delivering class-leading fuel economy for our customers, which benefits the environment and helps the U.S. move toward greater energy independence."
The full-size Taurus sedan becomes the first Ford vehicle to offer customers a choice between two EcoBoost engines. It will offer a 2.0-liter EcoBoost four-cylinder making an estimated 237 horsepower and giving customers up to an anticipated class-leading 31 mpg, while the iconic Taurus SHO sport sedan features a 365-horsepower, twin-turbocharged 3.5-liter EcoBoost V6 delivering 25 mpg highway.
The green and mean Focus ST arrives this year as a high-performance – yet fuel-efficient – sport compact EcoBoost application.
Additionally, Ford offers an EcoBoost-powered Police Interceptor for 2012. It is the first-ever turbocharged law-enforcement vehicle offering.
Ford's lineup of fuel-efficient cars, trucks, SUVs and crossovers underscores the company's commitment to continually improve fuel economy.
By the end of 2012, nine Ford models will deliver or are anticipated to deliver an EPA-certified 40 mpg highway or higher, with still more fuel-efficient vehicles on the way.
Of the 11 market segments in which Ford competes, the company leads in fuel economy customer satisfaction in six, according to the latest J.D. Power and Associates APEAL study, a third-party measure of buyer attitudes concerning recent vehicle purchases.
These findings show Ford customers are pleased with their fuel economy, and that their new Ford vehicle delivers the EPA-rated estimates in regular use.
The power of choice
Ford's top-selling F-150 pickup provides another example of how the company is meeting its promise to lead or be among the leaders in fuel economy.
In 2010, all F-150 trucks sold featured a V8 engine. Just one year later, 56 percent of 2011 F-150 customers bought pickups with a fuel-saving V6, either the base 305-horsepower 3.7-liter or the award-winning 365-horsepower 3.5-liter EcoBoost. These engines are EPA-certified at 23 mpg and 22 mpg highway, respectively, and deliver both leading fuel economy and capability.
Ford's electrified vehicle portfolio expands this year with the introductions of the new C-MAX Hybrid, C-MAX Energi plug-in hybrid, Fusion Hybrid, Fusion Energi plug-in hybrid and Focus Electric battery electric vehicle.
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Posted by Cars on Thursday, January 26 @ 17:14:45 CST (50 reads)
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