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Cars: Mercedes Executive Expects Luxury Market to Rebound but Marketers Need to Align
Mercedes Executive Expects Luxury Market to Rebound but Marketers Need to Align With a New Consumer Mindset
MONTVALE, N.J., Oct. 16 -- With $11 trillion in wealth lost during 2008 and corresponding reductions in net worth and assets among affluent consumers, luxury marketers are confronting the biggest challenges they've faced in decades, said Mercedes-Benz USA (MBUSA) vice president of marketing Stephen Cannon during an address to the International Advertising Association (IAA) this week.
Cannon said that, despite the reduced-volume marketplace, MBUSA has managed to increase its market share and awareness but not without some sacrifice. Working under the mantra of "a crisis is a terrible thing to waste," Cannon told the group that MBUSA has realigned its marketing efforts to achieve greater efficiency and effectiveness while increasing its share of voice by more precisely targeting the selective, value-conscious consumers who need ammunition to justify making a high-dollar purchase during challenging economic times.
"Having the advantage of a strong brand, the recipe for us is pretty straightforward," said Cannon. "Focus on your core values, connect your brand story to consumer needs and try like crazy to resist the short-term temptation of discounting and sales events that might move the sales needle, but could also do lasting damage to your brand."
Cannon cited examples of how MBUSA has responded with its advertising and marketing initiatives. On the advertising front, MBUSA opted to launch its new 9th generation E-Class at the end of June not by showcasing the new E-Class's price advantage over its predecessor, but rather by highlighting heritage, its suite of new safety technology, its engineering innovation and design. "The campaign rated higher than any other advertising in the marketplace. It clearly stood out and got people's attention." New spots for the company's C-Class and GLK models continue in this vein by touting the safety technology and engineering innovation that have earned Mercedes-Benz its reputation as a solid investment over the decades.
The New Consumer Mindset
Cannon said that the extraordinary growth in the luxury market over the past decade, as well as the current environment that confronts the luxury market, are a result of significant shifts in the consumer mindset. He attributed growth over the past decade to two consumer driven phenomenon: "rocketing" - where a consumer spends a disproportionate amount of income on a product or service that is important to him or her - inflating the low end; and a "status arms race" - where the higher echelons of affluent consumers vie to differentiate themselves - driving the high end.
While both these trends have temporarily "run out of fuel," Cannon says that luxury buyers are still spending but they are being more selective and spending in fewer categories.
Based on information from its online owner community "MB Advisors," Cannon said that Mercedes buyers are employing a myriad of "coping strategies," including scrutinizing expenses and consumption as never before, taking tighter control of household finances, staying home more and eating out less. Anecdotally, Cannon said, "One of our owners has adopted what she calls her '24-hour rule.' She still loves to shop but she waits 24 hours before she buys, which is her cooling off period. Most times, she doesn't go back." The surprise finding? "Many of the members of our community report that they're feeling more empowered - even somewhat happier - by virtue of getting more control over their finances and prioritizing what's important. They've taken the worst that the economy can throw at them and have gotten through it."
A New Marketing Mindset
In much the same way that consumers are being more selective in their consumption, MBUSA is being more selective about how it spends its marketing dollars and has done "spring cleaning" within its marketing portfolio in favor of "fewer, better things." Cannon explained that significant changes have been made in its events portfolio, culling out some sponsorships while realigning others, resulting in a higher return on investment for marketing events. The company's events sponsorship revolve around concours events (Amelia Island, Pebble Beach), sports marketing (PGA) and fashion (Mercedes-Benz FashionWeek) all of which highlight brand values and have strong lifestyle intersects with Mercedes buyers.
"All in all," Cannon said, "This careful culling means that at a time when many marketers are cutting back on their marketing spend, we're as visible as we've ever been. The increased visibility builds confidence with our dealers - the front line people as far as our customers are concerned -- who are enthusiastic that we are on offense when so many in the industry are playing defense.
"At the end of the day, it comes down to using the crisis as an opportunity to hone and build on what is at the heart of any luxury enterprise," said Cannon. "Strengthening the brand, building up the rapport between the customers and the brand, and communicating the brand attributes that motivate people to buy."
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Posted by Cars on Saturday, November 07 @ 00:10:00 CST (4 reads)
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Cars: Subaru Showcases the Ultimate Snow-Ready Performance Car at 2009 SEMA Show
Subaru Showcases the Ultimate Snow-Ready Performance Car at 2009 SEMA Show
Just in Time for the Holidays, a 400-Horse (-powered) Sleigh
CHERRY HILL, N.J., Nov. 2 -- The Subaru WRX STI, when equipped with proper tires, is capable of impressive all-weather performance. But when even snow tires are not enough, Subaru offers a solution - a 400-hp WRX STI equipped with a snow tracks system, as showcased at the 2009 Specialty Equipment Manufacturers Association (SEMA) Show at the Las Vegas Convention Center, Nov. 3-6.
Starting with a rally-prepared 2009 WRX STI, Subaru Rally Team USA's technical partner, Vermont SportsCar, built the one-off 400-hp TRAX STI envisioned by, and built for, DC Shoes co-founder and SRT USA driver Ken Block. The WRX STI TRAX is ready for the half-pipe, with a Yakima FatCat 4 Snowboard Rack up top, a Yakima Landing Pad rack base and DC Shoes XFB-C Snowboards. Naturally, there is a custom matching sleigh to go with it.
With the exception of the Mattracks rubber track system, the car is rally-prepared and similar in specification Block's #43 SRT USA competition STI. Starting with a stock 2009 Subaru Impreza WRX STI, Vermont SportsCar stripped the car's interior bare, lightened the shell and then fully seam-welded it for added strength, also installing a multipoint roll cage manufactured from T45 steel. Major differences from the stock STI include the addition of lightweight carbon/Kevlar RECARO SPA ProRacer competition seats with the Head and Neck Restraint System (HANS), carbon fiber door panels and an onboard fire suppression system.
Under the hood, the ultimate Subaru snow machine sports a 2.5-liter, 4-cylinder, turbocharged and intercooled STI engine tuned with a MOTEC M800 ECU. The engine, which kicks out approximately 400 hp and 400 lb.-ft. of torque, is teamed with a KAPS 5-speed close-ratio dog-engagement gearbox and the Subaru programmable DCCD (Driver Controlled Center Differential) all-wheel drive system. Employing custom machined hubs, the drivetrain - which has been dropped three inches - is mated to Mattracks 105M1-A1 rubber track conversion. The car also features Group N competition rally dampers made by EXE-TC.
And Now for Something Completely Different
The WRX STI TRAX can bring four more friends along for the fun with its one-of-a-kind custom sleigh. Constructed with hand-laid fiberglass using sandwich-core construction, the sleigh runs on custom built steel skis with torsion bar suspension. Yakima FatCat 4 snowboard racks carry Qty 2 DC XFB Snowboards.
Protected beneath the padded roll bars are four heated and embroidered leather RECARO Speed seats with Sabelt 4-point harnesses. For music on the slopes, a marine grade water resistant Alpine digital media receiver is coupled with marine grade Kicker speakers and a 10-inch subwoofer. The rear of the sleigh features a large cooler and a grab-bar for towing snowboarders. Cup holders and LED lighting finish off the interior.
The sleigh also features a carbon fiber dashboard, center tunnel cover and rear-cooler cover. Tucked into a glovebox within the carbon fiber covered dashboard are two Viosport POV.1 camera systems. One camera lens is flush-mounted within the dashboard to film passengers, and the other is mounted high on the roll bar to record action around the sleigh.
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Posted by Cars on Saturday, November 07 @ 00:05:00 CST (4 reads)
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Cars: Lifting the VAIL: Volkswagen Group, Stanford University Take the Next Step in Dr
Lifting the VAIL: Volkswagen Group, Stanford University Take the Next Step in Driving Automotive Innovation
On-campus celebration of the Volkswagen Automotive Innovation Laboratory (VAIL) includes next-generation autonomous vehicle demonstrations and introduction of the Pikes Peak Audi TTS
PALO ALTO, Calif., Oct. 23 -- Volkswagen Group of America, Inc. (VWGoA) and Stanford University's School of Engineering today unveiled the Volkswagen Automotive Innovation Laboratory (VAIL), the next step in the evolution of the two organizations' commitment to drive innovation in automotive development.
The Volkswagen Group has donated $5.75 million to the creation of VAIL, including $2 million for building construction and another $750,000 a year for five years to fund research and teaching activities where Stanford researchers and international visiting scholars will work with automotive equipment manufacturers and Silicon Valley experts.
This continued collaboration builds on Stanford and VWGoA's already successful partnership, including the development of the 2005 DARPA Grand Challenge winner. Stanley, an autonomous driving Touareg, is now on display at the Smithsonian in Washington, D.C. Stanley was followed in 2007 with an autonomous driving Passat wagon, Junior, that was runner up in the DARPA Urban Challenge.
"Stanford and Volkswagen are ideal partners. This collaboration can draw on a long-standing relationship between the Volkswagen Group and Stanford, which continues to increase the exchange between industrial and academic talent. The Volkswagen Automotive Innovation Lab takes this partnership one step further, and is focused on the university's campus," said Dr. Franz-Josef Paefgen, chairman and chief executive, Bentley Motors. "The goals are to accelerate automotive-related research on campus, increase opportunities for collaboration between the VW Group and Stanford, and build a global community of academic and industrial partners committed to the future of automotive research. The focus will be vehicle safety, mobility and environmental performance."
The VWGoA and Stanford reception is Saturday, October 24 from 4:30-6:30pm and will include nearly 500 invited attendees. Tomorrow's private reception is open to the media. Located near the corner of Stock Farm Rd. and Campus Drive West., it will offer a variety of activities including:
-- Driving and parking demonstrations with some of the industry's most
innovative autonomous vehicles, including Junior jointly developed by
the VW Group and Stanford;
-- A public showing of models and plans for the building housing VAIL,
which currently is under construction on the campus;
-- An unveiling of the newest iteration of driverless vehicles, the Pikes
Peak Audi TT-S;
-- Presentations and demonstrations by various VW Group executives,
university officials and Stanford engineering students.
"When the new building opens early next year, VAIL will provide a home on campus for faculty and students from around the university to work on advanced automotive research," said Jim Plummer, dean of the Stanford School of Engineering. "Transportation is a globally important area in which engineers play a vital role. We look forward to years of productive collaboration with industry in our research and thank Volkswagen for their partnership and support for this work."
The first VAIL workshop was held in November 2008 at the 15th World Congress on Intelligent Transportation Systems (ITS) in New York. Highlights included Junior autonomously driving through downtown New York and the unveiling the Audi Clean Air Initiative - the vision of linked, intelligent vehicles that are able to interact with each other and their drivers, with the goal of preserving the environment.
Through its Electronics Research Laboratory (ERL), Volkswagen has the largest research presence of any automaker in the Bay Area. Founded in 1998, the ERL includes more than 50 engineers and staff and is one of the company's centers of ideas and innovation for the Volkswagen Group worldwide. The ERL takes a unique, Silicon Valley approach to giving drivers a safer, eco-friendly and more enjoyable driving experience. This has led to numerous driver assisted technologies and communication tools that help drivers stay safer behind the wheel, such as Apple iPhone integration, 3D graphics, speech recognition and LED headlights.
"By partnering with a prestigious university such as Stanford, we've built a global community of academic and industry professionals that are committed to the future of automotive research," said Dr. Burkhard Huhnke, executive director, Electronics Research Laboratory, Volkswagen Group of America, Inc. "Our event is intended to showcase the successful partnership between VW and Stanford that has helped drive automobile innovation into the future."
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Posted by Cars on Saturday, November 07 @ 00:00:00 CST (6 reads)
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Cars: New Maserati GranTurismo Convertible Caps Week Long Celebration Of Maserati With
New Maserati GranTurismo Convertible Caps Week Long Celebration Of Maserati With Premiere On Park Avenue In New York
NEW YORK, Oct. 16 -- After a week on display in famed Grand Central Station, leading the Columbus Day parade with a 1929 V16 powered road car which won the World Speed Record in 1929, Maserati welcomed the brand New GranTurismo Convertible to a packed room at its Corporate Showroom on Park Avenue.
According to Mark McNabb, President and CEO of Maserati North America, "New York has always represented power, style and capability. These attributes not only capture our new convertible, but Maserati itself. We could not be happier with the enthusiastic reception this evening."
The GranTurismo Convertible represents the essence of a Maserati in terms of open-top cars: unmistakable style, craftsmanship in each detail, driving pleasure and genuine performance. It enriches all five senses in a shared open-air experience for four, without sacrificing comfort or performance.
The GranTurismo Convertible is continuing the Maserati tradition in timeless open-top automobiles, beginning with the 1950 A6G Frua Spyder, through a long list of open air cars. However, in adding to this tradition, the GranTurismo Convertible opens a new chapter, as the first spacious four-seat convertible to roll out of the famed Viale Ciro Menotti Maserati factory. Careful design has yielded a spacious rear seatback angle of 22 degrees - true comfort for two real adults in back.
The GranTurismo Convertible is supported by a host of other important statistics:
-- A hand-built 4.7 liter V8, 433hp engine
-- Top speed 176 mph
-- 0-60 in 5.3 seconds
-- The longest wheelbase in its segment
-- The same trunk volume with the soft top either up or down
-- A racing-style aluminum undertray producing an aerodynamic coefficient
of 0.35 Cd
-- Monocoque body stiffness with benchmark Torsional dynamic frequency of
27.2 Hertz
-- The roof is opened automatically in only 24 seconds
Active safety measures extend to a new Maserati designed extendable roll bar system, new braking circuit design, and passive features like dual-stage front airbags, cast aluminum structural supports and stronger lateral door sill sections.
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Posted by Cars on Friday, November 06 @ 00:10:00 CST (6 reads)
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Cars: Bongiovi Acoustics Invites You To Hear the Digital Power Station (DPS) and See
Bongiovi Acoustics Invites You To Hear the Digital Power Station (DPS) and See the Future of Car Audio at the 2009 SEMA Show in Las Vegas Nov. 3-6
FORT LAUDERDALE, Fla., Nov. 2 -- Bongiovi Acoustics and several of its automotive partners will demonstrate revolutionary new audio technologies at the annual auto accessories show.
All of the applications will be driven by Bongiovi Acoustics' patented DPS, a software-based technology that enables auto-makers to provide studio-quality sound without adding costly audio hardware upgrades, while simultaneously reducing vehicle weight and freeing up valuable interior real estate.
A Toyota Corolla provided by Toyota Motor Sales of America and MWW Automotive will be in the Dealer Day Booth (11159 in the North Hall). The Corolla's factory radio is augmented by a plug-and-play DPS Module containing a custom software algorithm. The DPS Module drives the factory audio system as well as a transducer-excited, eco-friendly headliner, which is provided by Johnson Controls, Inc. This innovative system totally envelops the listener in studio-quality sound.
A 2010 Chevrolet Camaro provided by General Motors and Innovative Vehicle Solutions of Madison Heights, MI. will be displayed in the Classic Design Concepts Booth (11215 in the North Hall.) The Camaro's GM-offered Boston Acoustics audio system is augmented by a DPS Module containing a custom software algorithm that drives the Camaro's factory speakers as well as a transducer-excited headliner.
"These vehicles show the design flexibility that DPS provides to automakers while delivering state-of-the-art sound." says Tony Bongiovi. "Our technology enables manufacturers to utilize new, innovative materials and techniques that provide significant economic, design, and ecological advantages."
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Posted by Cars on Friday, November 06 @ 00:05:00 CST (6 reads)
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Cars: Wonder Auto Enters into Framework Agreement to Deliver Electric Motor for Altern
Wonder Auto Enters into Framework Agreement to Deliver Electric Motor for Alternative Energy Vehicles
BEIJING, Oct. 30 -- Wonder Auto Technology, Inc. ("Wonder Auto" or the "Company"), a leading manufacturer of automotive electric parts, suspension products and engine components in China, today announced that its subsidiaries Jinzhou Wonder Motor Co., Ltd. ("Wonder Motor") and Jinzhou Halla Electrical Equipment Co., Ltd. ("Jinzhou Halla") have entered into framework agreements with Jinzhou Wonder Alternative Energy Vehicle Technology Co., Ltd., ("Jinzhou AEV"), for the supply of electric motors to Jinzhou AEV for use in its electric and alternative energy vehicles. The Company expects the aggregate value of the agreements to be approximately US$6.13 million.
Under the agreements, Wonder Motor and Jinzhou Halla will supply 6 models of electric motor products (250w, 350w, 600w, 800w, 7kw and 20kw) to Jinzhou AEV. Initial delivery is scheduled to begin in November 2009, with deliveries to continue during 2010. The Company expects to deliver approximately 1,450 units in 2009 and approximately 21,500 in 2010, representing aggregate sales revenues approximately US$0.44 million and US$5.69 million.
Under the agreement, the Company's electric motor will be used in 4 models of Jinzhou AEV's electric vehicles.
1. 2-wheel and 3-wheel light electric vehicles with retail prices ranging
from US$260 to US$500. With a one-charge driving distance of 40km to
70km, these vehicles are positioned as replacements for bicycles and
motorcycles
2. General purposes rural electric vehicle with retail price ranging from
US$4000 to US$6000. With a payload up to 1500kg or 7 passengers, this
type of vehicle has a one-charge driving distance of 100km and can
reach a top speed of 65km/hour. While its retail price is comparable
to that of a gasoline engine vehicle of similar size, its operating
cost is estimated to be US$400 to US$700 lower for every 20,000km
driven. Jinzhou AEV's electric vehicle is positioned as a replacement
or alternative to the estimated 35 million gasoline engine vehicle of
similar size that are currently being used in rural China
3. 2-seat passenger electric vehicle with a retail price of US$2000 to
US$4000 depending on the trim. This model will have a one-charge
driving distance of 100km and a top speed of 55km/hour. The vehicle
weigh less than 450kg excluding battery and its operating cost is
US$0.40/100km or less.
4. Electric taxis with prices ranging from US$4000 to US$8000. With a top
speed of 70km/hour, the one-charge driving distance of these vehicles
are 100km if powered by lead acid battery and 300km if powered by
lithium ion battery. The fuel efficiency of a typical gasoline engine
taxi with a 1.6l engine is approximately 7 litre per 100km which costs
approximately US$6 with the currently retail gas price in China. The
total operating cost for 100,000km driven is approximately US$6500
including fuel and maintenance cost. In comparison, the total
operating cost of the electric taxis for 100,000km driven will be only
approximately US$3000. The electric taxis to be sold by Jinzhou AEV
will ship without batteries. A separate local battery servicing and
maintenance company will operate a citywide network to charge and
replace the electric taxi batteries. Privately owned electric vehicles
may also use this network. Jinzhou AEV estimates that the local
government will initially issue 200 electric taxi licenses on a trial
basis by April 2010.
Mr. Qingjie Zhao, the Company's chief executive officer and chairman, is a 60% owner and serves as the chairman of Jinzhou AEV. The transactions contemplated by the framework agreements were approved by the audit committee and board of directors of the Company.
"We started the research and development of electric motor in 2007 and the entry into the framework agreements is a milestone for Wonder Auto," said Mr. Qingjie Zhao, chief executive officer and chairman of Wonder Auto. "It demonstrates that Wonder Auto's electric motor products are entering into the alternative energy vehicle market which we believe has tremendous growth prospective and will play an important role in the future automobile industry. We believe our electric motor products will be recognized by more and more auto manufacturers and significantly contribute to our sales in the coming years. We anticipate our electric motor products to become one of our main products and to contribute to our continued growth and competitive strength."
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Posted by Cars on Friday, November 06 @ 00:00:00 CST (12 reads)
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Cars: Ford F-150 SVT Raptor Named 2009 'Truck of Texas;' Ford Work Solutions
Ford F-150 SVT Raptor Named 2009 'Truck of Texas;' Ford Work Solutions Wins 'Outstanding Feature'
DALLAS, Oct. 18 -- -- 2010 Ford F-150 SVT Raptor captures the "2009 Truck of Texas" title,
named by the Texas Auto Writers Association (TAWA), the seventh
consecutive award for Ford
-- Ford Work Solutions productivity technology developed for commercial
fleet customers named "Outstanding Feature"
-- Ford trucks also wins "Truck Line of Texas," recognizing the
best-selling F-Series lineup for its capability, durability
The all-new 2010 Ford F-150 SVT Raptor is much more than an off-road performance truck capable of taking on the toughest terrain a customer can throw its way. According to the Texas Auto Writers Association (TAWA), it's also the one and only 2009 "Truck of Texas," the seventh consecutive time a Ford truck has won the award. Additionally, Raptor was named best "Full-size Pickup Truck."
"Winning the Truck of Texas is a distinct honor," said Mark Fields, president, The Americas, Ford Motor Company. "Texans know their trucks, and this award is further proof of why the F-150 remains America's number-one selling pickup. We built F-150 SVT Raptor for truck enthusiasts. And we're gratified it's gaining recognition for both its unequaled off-road performance and confidence-inspiring on-road demeanor."
Ford trucks also took the "Truck Line of Texas," a distinguished honor recognizing the best-in-class capability and durability of Ford's best-selling F-Series lineup.
Another top honor, "Outstanding Feature," went to Ford Work Solutions, a suite of productivity technologies developed for the commercial truck owner. The system includes an in-dash computer that connects with the home office; Tool Link that keeps track of costly tools and equipment; Cable Lock, which locks up tools in the open truck box; and Crew Chief, a telematics system, giving the fleet manager more control of his/her fleet of vehicles.
Ford's 2010 F-150 SVT Raptor is a purpose-built, high-speed off-road truck that is ready for adventure - while also being versatile enough to handle the daily commute. To test the capability and durability of Raptor, Ford took a modified pre-production Raptor to the grueling 41st Tecate SCORE Baja 1000 this past November. The early-build Raptor not only survived Baja, it earned a podium finish in its class.
Key enablers to the Raptor's impressive performance are functional design cues and impressive suspension technology. The Raptor is seven inches wider than a base F-150 to make room for the additional suspension components that give Raptor its off-road abilities. The wider stance also gives the truck an aggressive appearance.
Internal triple-bypass shocks by FOX Racing Shox - the first on a production truck - provide position-sensitive damping and extra suspension travel for extreme off-roading and a smooth ride on the road. In addition to the shocks, Raptor has unique cast-aluminum front control arms and SVT-tuned 35-inch BFGoodrich® All-Terrain TA/KO 315/70-17 tires. These components give Raptor 11.2 inches of front suspension travel and 12.1 inches of rear suspension travel.
The F-150 SVT Raptor comes standard with the proven 5.4-liter SOHC V-8 engine that produces up to 320 horsepower and 390 ft.-lb. of torque. In early 2010 customers will have the option of an even more powerful new 6.2-liter V-8 engine.
Customer anticipation has been extremely high, with 3,000 orders already received for the 5.4-liter F-150 SVT Raptor. In fact, initial dealer orders have the Dearborn Truck Plant building Raptors at maximum capacity, reflecting the strong demand for the first-ever factory high-speed off-road truck.
Starting price for the F-150 SVT Raptor is $38,995 including destination and delivery charges. It is currently on sale at Ford dealerships.
In total, Ford won eight of 18 awards, including Lincoln MKX as "Mid-size CUV," Ford Flex as "Full-size CUV," and Ford F-150 King Ranch as "Luxury Pick-up Truck," and Ford Expedition as "Full-size SUV."
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Posted by Cars on Thursday, November 05 @ 00:10:00 CST (15 reads)
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Cars: Ford Looking For 2010 Fusion Owners For Unique Consumer Program
Ford Looking For 2010 Fusion Owners For Unique Consumer Program
DEARBORN, Mich., Oct. 21 -- -- Ford is seeking 2010 Fusion and Fusion Hybrid owners to participate in
Fusion 41, an automotive relay race designed to build awareness and
excitement around the all-new Fusion; the Fusion owner of the winning
team will have their vehicle paid off, and team members will win free
gas for one year.
-- Fusion 41 is an extension of the Ford Drive One campaign, which
focuses on customers sharing all the cool and positive experiences
they're having with their new vehicle
Ford Motor Company is conducting a nationwide search for passionate 2010 Fusion and Fusion Hybrid owners to participate in Fusion 41, a consumer program designed to build awareness and excitement around the all-new 2010 Ford Fusion.
The Fusion 41 program - named for the unsurpassed 41 mpg fuel economy that makes Fusion America's most fuel-efficient midsize sedan, and the 41 participants - builds on the success of the Ford Drive One advertising campaign, which focuses on actual customers experiencing new Ford vehicles and sharing their stories with others. The Fusion 41 consumer story will come to life on the Internet, through social networking sites like Facebook, YouTube and Twitter.
How Fusion 41 works
Eight 2010 Fusion owners from throughout the country will be selected to participate in the Fusion 41 program. They will be chosen based on their passion for Fusion and their ability to share compelling information about the vehicle on the Internet. Applicants must have a current Facebook profile with a minimum of 100 friends and an active photo collection.
Each of the eight Fusion owners will then choose four friends or family members to join their team, and each team will be given a 2010 Ford Fusion or Fusion Hybrid to drive in an automotive relay race. To complete the relay, each team member must fulfill an assigned task within 41 hours, tracking competitive variables such as miles driven, stops made or the number of passengers picked up.
The winning team will be chosen based on their ability to complete the activities and provide proof by uploading photos and videos to various social media sites, including Facebook.
The Fusion owner of the winning team will have their vehicle paid off, and team members will win free gas for one year.
"Fusion 41 is a fun way to engage customers and get them talking about the all-new 2010 Fusion," said Jeff Eggen, Ford Car Experiential Marketing manager. "There's no better way to spread the word about our new products than by putting them into the hands of prospective customers and enabling them to experience our vehicles firsthand."
2010 Fusion owners interested in competing in Fusion 41 may apply at www.fusion41.com between now and November 6.
Ford fuels social media
Research shows that social media sites are increasingly one of the best ways to reach out to consumers. Prior to the development of the Fusion 41 program, Ford expanded its presence on Facebook with a new application for its "Fusion + Hybrid" profile called "You Speak Green" that enables visitors to share their sustainable lifestyle suggestions. Since its launch in mid-July, more than 104,000 Facebook users have downloaded the application to their profile pages and 15,000 have posted tips.
Another example of Ford's groundbreaking social media outreach is its support of the Fiesta Movement campaign to promote the company's sporty, savvy new small car through social media agents.
Fusion sales momentum
With its unsurpassed quality, best-in-class fuel economy, class-exclusive technologies and significant residual value improvement, the 2010 Ford Fusion is delivering the key attributes that midsize sedan buyers want. Even at a time when industry-wide sales of midsize cars are down 26 percent, sales of the new Fusion continue to grow. Through September, Fusion sales are up 15 percent compared to the same period a year ago, and the Fusion share of the midsize car segment is up 3.8 points versus a year ago.
2010 Fusion Hybrid sales account for almost 20 percent of the total Fusion retail sales. More than 60 percent of those sales have been to non-Ford owners, and more than half have been to customers coming from import brands, mostly Toyota and Honda.
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Posted by Cars on Thursday, November 05 @ 00:05:00 CST (26 reads)
(Read More... | 4927 bytes more | Cars | Score: 0) |
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Cars: Audiovox to Supply Chrysler Dealers with the First OE Release of the FLO TV(TM
Audiovox to Supply Chrysler Dealers with the First OE Release of the FLO TV(TM) Auto Entertainment System
Audiovox will work through Mopar to Supply Chrysler Dealers with the First OE Release of the FLO TV(TM) Auto Entertainment System
HAUPPAUGE, N.Y. and SAN DIEGO, Oct. 30 -- Audiovox Corporation, and FLO TV Incorporated, provider of the award-winning FLO TV(TM) live mobile TV service and a wholly owned subsidiary of Qualcomm Incorporated, today announced that Audiovox will begin supplying Chrysler Dealers through Mopar® with the first OE hardware interface that will deliver FLO TV(TM) Auto Entertainment to select Chrysler 2010 vehicles and future vehicles.
Audiovox has a long history supplying products through the OE channel and a relationship with Mopar and the Chrysler Group LLC, which is the first automaker to offer the product direct through their dealer network. The program is expected to launch as a dealer installed option from Mopar® in late December for the following 2008-2010 model year vehicles with factory DVD entertainment systems: Chrysler 300, Chrysler Town & Country, Jeep Liberty, Jeep Grand Cherokee, Jeep Commander, Dodge Charger, Dodge Grand Caravan, Dodge Journey, Dodge Nitro, Ram 1500, Ram 2500/3500 and Ram Chassis Cab.
Audiovox manages its OE group from a dedicated facility in Detroit, which is focused on delivering the latest in consumer trends and demands to OEM Production Modification Centers, Vehicle Personalization Centers and Port of Entry as well as supporting OE Supplier Ship Direct Programs directly to OE Dealerships. The Company is actively engaged in the development of Tier -1 vehicle production level programs with a variety of vehicle manufacturers.
The FLO TV service is live mobile TV with the capacity for up to 20 channels with something for everyone: college and professional sports, breaking news, children's shows, primetime sitcoms, reality TV and daytime dramas. The hardware solution is universal and works with the Audiovox supplied OE headrest DVD and Seat Top solutions. In addition the hardware solution can integrate with factory rear seat entertainment system.
Patrick Lavelle, President and CEO of Audiovox Corporation, said, "FLO TV Auto Entertainment is the latest in a long line of unique products that we have been supplying to the OEs for most of our over 45 year history. We continue to grow that segment of our business thanks to the focused team in Detroit and the close relationships between our sales, engineering and design teams, and the car and truck makers. We expect that this product will help rejuvenate the OE rear seat entertainment business." Lavelle continued, "We congratulate Mopar and Chrysler Group LLC Partners on being the first OE to deliver in-vehicle live TV through FLO TV and look forward to a successful launch in a few weeks."
"Consumers are in search of an in-vehicle entertainment option that goes beyond DVDs," said Kathy Thomson, vice president of sales and customer operations at FLO TV. "FLO TV is dedicated to providing instant access and a great television experience to our customers. This alliance with Audiovox and Chrysler will open doors for subscribers to enjoy convenient, connected and high-quality content on the road."
Up to 20 channels will be available in late December when FLO TV(TM) Auto Entertainment is available for dealer installation. By the end of 2009, FLO TV(TM) Auto Entertainment should be available in more than 100 major markets and many interstate driving corridors, providing service coverage for more than 200 million potential customers. The FLO TV service is not available in some rural areas.
Audiovox will supply the hardware for the FLO TV(TM) Auto Entertainment system that integrates with the vehicles' existing entertainment systems and Mopar 7-inch DVD screen systems. A small antenna, similar in size to a laptop mouse, is mounted on a vehicle's roof to deliver the digital TV signal. The receiver and wiring are installed under the interior trim of the vehicle and are not visible to occupants. User-friendly wired and wireless remote controls allow viewers to easily surf channels, similar to TV systems at home.
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Posted by Cars on Thursday, November 05 @ 00:00:00 CST (12 reads)
(Read More... | 7880 bytes more | Cars | Score: 0) |
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Cars: Renowned Tuners Customize Hyundai Genesis Models for SEMA
Renowned Tuners Customize Hyundai Genesis Models for SEMA
Hyundai Booth Features Live Paint Demo by Artist Courtney Mason, and Xbox's Forza Motorsport 3 Featuring the Genesis Coupe
LAS VEGAS, Nov. 3-- Hyundai will showcase the rear-wheel drive, performance-oriented Genesis sedan and Genesis Coupe at the Specialty Equipment Market Association (SEMA) Show Nov. 3-6, 2009. Hyundai has again united with some of the biggest names in the aftermarket industry to build five one-of-a-kind Genesis models for the Hyundai display at SEMA (booth #24387) at the Las Vegas Convention Center. In addition, the aftermarket-ready Genesis Coupe 2.0T R-Spec will make its debut.
The lineup of Hyundai vehicles includes:
-- GReddy X-Gen Street Genesis Coupe
-- Rhys Millen Racing RM460 Genesis Coupe
-- Hennessey Genesis Carbon Coupe
-- Street Concepts Hyundai Genesis sedan - painted live in the Hyundai
booth
-- RIDES/LUX Motorwerks Hyundai Genesis Coupe
-- Production Genesis Coupe 2.0T R-Spec
"Each year, we fill our SEMA display with the most exciting custom cars through a partnership with the aftermarket to create even more options for Hyundai owners," said Michael Deitz, manager, Product Planning, Hyundai Motor America. "This year, we chose to again showcase the rear-wheel drive Genesis platform which has tremendous enthusiast appeal and a growing allegiance in the tuner space."
In addition to the five exciting custom cars and R-Spec debut, Hyundai will turn its display into an entertainment destination for attendees. Bringing the creativity of SEMA into its booth, Hyundai has commissioned artist Courtney Mason to design custom graphics for the Street Concepts Genesis sedan. The Street Concepts Genesis exterior will be outfitted with Pearl White BASF paint, offering a perfect canvas for Mason to create a signature mural with special paint pens. Mason will paint the vehicle live during the first two days of the show, and the vehicle will remain on display for the duration.
Adding to the attraction of the Hyundai booth, racing game enthusiasts will be able to test their skill driving the Rhys Millen Racing Red Bull Genesis Coupe in Xbox's Forza Motorsport 3. Players can take the wheel of more than 400 of the most-beloved cars on over 100 renowned real-world tracks and exotic road courses from around the globe. HD graphics and the most advanced vehicle performance modeling in a video game make Forza Motorsport 3 the most realistic racing experience ever.
GReddy X-Gen Street Genesis Coupe
Enthusiasts everywhere can now acquire top-of-the-line Genesis Coupe performance parts from GReddy. These high-performance parts will be displayed on the "GReddy X-Gen Street Genesis Coupe" SEMA show car designed for the enthusiast looking to make modifications. The Hyundai Genesis Coupe 2.0T will follow the GReddy Total Tune-Up theme that will not only increase the performance of the engine, but also improve handling and braking. The initial performance targets of the GReddy-powered Genesis Coupe will be 350 horsepower and 320 ft-lbs of torque with a 0-60 time under six seconds.
Rhys Millen Racing RM460 Genesis Coupe
As the centerpiece of this year's show, Rhys Millen Racing (RMR) fabricated the Genesis Coupe into the ultimate sports car with the mid-engine placement of the award-winning 4.6-liter Tau V8 powerplant. The mid-engine configuration of the RM460 Genesis Coupe and other enhancements create a 500-horsepower street car worthy of taking on any track or road course. The Tau V8 engine replaces the original back seat and maintains most of its original architecture with upgrades to eight individual throttle bodies and a set of JE pistons that bumps the compression ratio to 11.0:1. An engine management system by AEM has been added to speak to the factory Engine Control Unit (ECU) while maintaining all factory dash and gauge cluster functions. A Mendeola five-speed sequential transmission has been mounted to the V8 and tuned for a maximum speed of 182 mph. Suspension will be upgraded with a KW coilover component.
Hennessey Genesis Carbon Coupe
Developed by Hennessey Performance Engineering (HPE) and the Tuner School, the matte black, carbon fiber-wrapped Hennessey Genesis Carbon Coupe is designed with a high-end European look and performance capabilities to match. HPE and the Tuner School blow away the SEMA crowd with its Genesis Coupe achieving 500 horsepower at 6,000 rpm, 465 lb-ft of torque, an estimated 0-60 time of 3.9 seconds and a quarter mile time of 12.5 seconds. The Hennessey Genesis Carbon Coupe features a Hennessey Custom Single Turbo System, Precision 66 mm ball bearing turbocharger, Tial blow-off valve and 44 mm wastegate, a HKS boost controller and upgraded injectors and fuel pump, among other additions. On the outside, SEMA Show attendees will find Savini lightweight wheel upgrades with chrome lips and silver centers, Eibach springs and Brembo lightweight rotors.
Street Concepts Genesis Sedan 4.6-liter Tau V8
The ultra sleek, BASF R-M ONYX HD Pearl White Street Concepts Genesis sedan will be painted live by Mason in Hyundai's display on Nov. 3-4 using special paint pens. In addition to Mason's design, the custom Genesis will showcase Nutek Series 530 22-inch wheels featuring Chrome Tech black chrome wheel centers with black lips and General Exclaim UHP tires. Eibach lowering springs, Brembo brakes and a Magnaflow cat-back exhaust will further enhance the performance of the standard 4.6-liter V8 engine, improving on the impressive 375 horsepower pumped out by the factory engine. Audio and video enhancements will include a custom Harman International audio system, Nav-TV interface and Visulogic headrest monitors.
RIDES/LUX Motorwerks Hyundai Genesis Coupe
The team at RIDES joined forces with LUX Design to take the curvaceous lines of the Genesis Coupe to the next level. Sarona Design created a custom body kit including a new front fascia, rear bumper, grille, sideskirts and vented fenders. The Coupe was sprayed with a coat of Porsche 911 GT3 RS orange paint, and the roof was refinished in matte black, tying together the Vossen 20-inch VF051 rims that sit wrapped in General Exclaim rubber.
To improve upon the performance of the car's 2.0-liter four-cylinder engine, a Turbonetics GT-K 350 ceramic ball bearing turbo was swapped onto the block, along with a Spearco front-mount intercooler to keep intake temps down. A full GReddy Racing Ti-C turbo-back exhaust helps to improve high and midrange performance. StopTech brakes sit on all four corners and an A'PEXi coilover kit not only lowers the Coupe to its aggressive stance, it stiffens up the handling for when you're pushing the bends.
Debut of Genesis Coupe 2.0T R-Spec
Just in time for SEMA, the Hyundai Genesis Coupe 2.0T R-Spec has been priced at $23,750 and is arriving at dealerships across the country. R-Spec takes the core performance equipment from the 2.0T Track model - Track-tuned suspension, 19-inch gunmetal-finish alloy wheels with performance Summer tires, Brembo® braking system and Torsen limited-slip differential - and eliminates non-essential convenience equipment to reduce both cost and weight. In a special nod to tuners, R-Spec will also receive front strut camber adjustment bolts to further enhance initial turn-in and handling response. The Genesis Coupe 2.0T R-Spec - literally the first production R-Spec model to arrive in the U.S. - will make its world debut at the Hyundai booth.
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Posted by Cars on Wednesday, November 04 @ 00:25:00 CST (21 reads)
(Read More... | 8497 bytes more | Cars | Score: 0) |
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AutoCheck Vehicle History Report
| AutoCheck Report User Manual | - Click
 at the above navigation to access AutoCheck account or order AutoCheck report - To bookmark, place your mouse above a link then right-click and select Add to Favorites.
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Old Articles
| Wednesday, November 04 | | · | Porsche Builds New Paint Shop with Latest Environmental Technology |
| · | Chevrolet, Buick, GMC and Cadillac Drive First GM Sales Increase in 21 Months |
| · | GM Board Decides to Retain Opel |
| · | Harley-Davidson Salutes Active and Retired U.S. Military Personnel During Bran |
| · | Toyota Begins Interim Notification to Owners Regarding Future Voluntary Safety R |
| Tuesday, November 03 | | · | HUMMER Focuses on Outdoor Recreation and Off-Road Racing at the 2009 SEMA Show |
| · | Hyundai Genesis Coupe Takes Digital Form in 'Forza Motorsport 3' Exclu |
| Monday, November 02 | | · | Ford Motor Company Announces Actions to Improve Balance Sheet and Enhance Automo |
| · | Kia Motors America Displays Enhanced Concept Vehicles During 2009 SEMA Show |
| · | Progressive Insurance Automotive X PRIZE to Receive up to $5.5 Million in Fundin |
| · | Subaru Reveals Ultimate Sport/Track Wagon at SEMA 2009 |
| Sunday, November 01 | | · | ST's New Automotive Power-Management Chip Reduces Car-Battery Load |
| · | Ford and Azure Dynamics Team Up To Deliver Battery Electric Commercial Van in 20 |
| · | Subaru Concepts Push the Limits of the Fast, the Low and the (Very) Slow for 200 |
| · | Mercedes-Benz USA Signs Multi-Year Partnership for US Open |
| · | Amerigon Climate Control Seat(R) System Selected as Option for Rear Seats of 2 |
| Saturday, October 31 | | · | New 2010 Range Rover Expands Amerigon Climate Control Seat(R) (CCS(R)) System |
| · | Hennessey Tuner School Transforms Hyundai Genesis Coupe Into 500-Horsepower Be |
| · | Audi to Present AFI FEST 2009 in Hollywood |
| · | Porsche Opens Northeast Regional Support Center in Easton, Penn. |
| · | New Ford Fiesta Sales Top 500,000 Units in First Year; Roll-Out Continues in 201 |
| Friday, October 30 | | · | Amerigon Climate Control Seat(R) System Selected as Option for Rear Seats of 2 |
| · | Production R-Spec to Debut at the 2009 SEMA Show in Las Vegas |
| · | All-New 2011 Kia Sorento Enters CUV Segment |
| · | Ford Confirms Geely as its Preferred Bidder for Volvo Cars |
| · | Ford Wins the Most Automotive Excellence Awards in History From Popular Mechanic |
| · | More 'Moparized' Chrysler, Jeep(R), Dodge Car and Ram Truck Vehicles H |
| Thursday, October 29 | | · | Genesis Sedan to Receive Custom Paint Graphic Live at SEMA |
| · | 2009 SEMA Show Serves as Backdrop for Suzuki Dreamscape |
| · | TW Steel to Partner Renault F1 Team |
Older Articles
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